NextBee Brings Gamification to B2B Referral Program

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Leading Player in the Customer Engagement Space Ads Gamification Features to an Already Robust B2B Referral Program Platform

Our goal is to help our clients engage their B2B partners in an increasingly ROI beneficial relationship likely to last for years. Gamification demonstrates a proven path forward to achieving that goal.

NextBee, a leader in technology driven engagement platforms and modular, cloud-based, software solutions, successfully expands SAAS marketing in the B2B marketplace through gamification in its referral program. Many of NextBee’s 300+ clients already use gamification features to increase customer referral and other specific engagement activities known to drive lead generation and sales.

Now these modular features will be widely available to all clients looking for ready-to-launch solutions and asking that all-important question, “How do I increase business leads?”

Business communication hardware and software providers, insurance and financial corporations, and distributed office solutions providers represent a few of many businesses that already look to NextBee's referral program to increase the quantity and quality of new leads. By adding scalable gamification features to an already robust B2B Referral platform, NextBee continues to increase the capabilities of cloud-services marketing through modular software. Providing easy-to-deploy solutions to match the unique B2B referral goals and ROI targets of small and large businesses alike.

“We know that referrals can really drive new leads and sales,” says Ashish Mohole, founder and CEO of NextBee, “And we know that play-based incentives increases engagement among current program users – compelling them to continue providing referrals. Marrying the two together has taken us some effort, but our clients love it and the results are already impressive.”

This sentiment is echoed by Martin Verni, NextBee’s Director of Marketing, “Our clients already know that using NextBee’s B2B referral program means only deploying effective and cost conscious solutions. Our goals is to help our clients engage their B2B partners in an increasingly ROI beneficial relationship likely to last for years. Gamification demonstrates a proven path forward to achieving that goal.”

NextBee’s B2B SAAS referral program solutions provides three primary advantages over alternative marketing/ad agency styled referral programs:

  •     NextBee’s advanced management system features the ability to match B2B referral program users with specific account managers, sales agents and other employees.
  •     Cloud-based and SAAS optimized, NextBee makes it easy to create different channels and segments allowing B2B referral partners to create and follow a variety of goals and rewards, using the engagement strategy that works best for each segment and channel
  •     Tight integration with leading CRM systems including SalesForce, NetSuite and Microsoft Dynamics makes development and deployment of B2B referral programs efficient and effective

This innovative, modular, cloud-based approach allows NextBee’s clients to pick and choose from a suite of enterprise solutions that easily scale to match customer acquisition and ROI goals within marketplace realities. Demonstrations of NextBee’s B2B referral program features are available. Visit for more information and to schedule a personalized demonstration.

NextBee is a cloud-based software provider focusing on lead acquisition and customer engagement programs. NextBee seeks to build an army of loyal customers who actively engage your brand with excitement and passion. We provide proven value and solutions that work. Resulting in not only customer engagement, but engagement that drives sales. NextBee promotes easy analysis of exactly which customers, rewards, and types of activities are most likely to determine success. Our efforts allow our partners to optimize spending and benefit from the maximum ROI. NextBee creates and rewards excellence, always.

Copyright © 2013 NextBee. All rights reserved

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Martin Verni
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since: 02/2009
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