NFL Star Aaron Jones Donates 1,025 Shoes to Kids Across Wisconsin

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Green Bay Packers' Aaron Jones Donates 1,025 Pairs of Shoes as part of Annual Yards for Shoes Campaign, Presented by Cousins Subs®

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Green Bay Packers running back Aaron Jones and his A&A All The Way Foundation is donating over 1,025 pairs of shoes to schools and Boys & Girls Clubs across the state of Wisconsin starting May 17 as a part of his annual Yards for Shoes Campaign, presented by Cousins Subs®.

15 different schools and Boys & Girls Clubs are receiving shoes from the A&A All The Way Foundation across the next few days. Jones personally handed out shoes to kids at Audubon Technology & Communication Center Middle and High School on May 17.

“I love this campaign,” said Jones. “Seeing the smiling faces on these kids every year is really touching. It feels great to give back to the Wisconsin community and support these kids.”

The shoe donation is part of Aaron Jones’ Yards for Shoes Campaign, presented by Cousins Subs®, which ran during the 2022/2023 season. For every rushing yard Jones gained, Jones and his A&A All The Way Foundation pledged to donate a pair of shoes to elementary, middle and high school students. Jones earned over 1,000 rushing yards and Green Bay Packers fans funded an additional 25 pairs of shoes, totaling up to 1,025 pairs of donated shoes.

Last year, the A&A All The Way Foundation donated 841 pairs of shoes to kids. Jones’ success on the football field in the 2022/2023 season, along with the rallying support of the Packers fans, allowed the A&A All The Way Foundation to beat that amount by 184 pairs of shoes!

Cousins Subs® will also be providing custom socks and stickers with every pair of shoes. Cousins Subs® has partnered with the Yards for Shoe Drive since its first year.

“At Cousins Subs, our commitment to give back to local communities is ingrained in everything we do,” said Justin McCoy, VP of marketing at Cousins Subs®. “It's a privilege for us to collaborate with Aaron Jones and extend our support to his remarkable efforts. We're thrilled to provide even more shoes and socks to kids this year and make a positive impact in their lives.”

The locations that the A&A All The Way Foundation visited include:

Green Bay locations:

  • Howe Elementary
  • Fort Howard Elementary School
  • Washington Middle School
  • Green Bay West High School
  • Tank Elementary School
  • Nicolet Elementary School
  • Franklin Middle School
  • Dr. Rosa Minoka-Hill School
  • Lincoln Elementary School

Milwaukee locations:

  • Audubon Technology & Communication Center Middle and High School
  • Bayview Middle and High School
  • Bradley Tech High School
  • North Division High School
  • Barack Obama School of Career and Technical Education
  • Washington High School

To learn more about the A&A All The Way Foundation and Yards for Shoes, visit

About The A&A All The Way Foundation  

The A&A All The Way Foundation is a nonprofit organization. Established in October 2020, the foundation is dedicated to making an impact in the lives of our nation’s youth through charitable giving and action. The foundation actively executes events that inspire, educate and promote unity and diversity across multiple communities, For more information, visit You can also find the foundation on Twitter, Instagram and Facebook. 

About Cousins Subs® 

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, LinkedIn, Twitter and Instagram. 


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