Familiar NFL Legends Calling the Shots as Celebrity Spokespeople in 2015

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Sports Speakers Bureau explains why many of today’s top brands have added legendary NFL personalities as brand ambassadors to their marketing campaigns in January.

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Sports Speakers Bureau, the elite booking agency for hiring current and former sports stars, has charted a trend of increased utilization of NFL and NCAA football legends as brand ambassadors in the last month. The first NCAA College Football Playoff in history coupled with the arrival of the NFL Playoffs was enough to send many companies into a hurry-up offense to score a familiar celebrity sports speaker for their first quarter marketing campaigns.

For the next month, consumers will be engrossed in all things football. Who better to market new products and services to these consumers than some of their favorite players? Past icons from Joe Montana, Terry Bradshaw and Howie Long to Phil Sims, Bob Griese, and John Riggins are just a small sampling of former football greats who have cleaned up as celebrity spokespeople. Montana appears in a new commercial with Peyton Manning for Papa John’s and also flashes his Super Bowl rings in a hilarious TV spot for AT&T with Doug Flutie, Bo Jackson and Herschel Walker which debuted last week. Wix.com has cast a wide net, employing the help of a list of former NFL stars including Emmitt Smith, Franco Harris, and the dynamic Terrell Owens in their upcoming Super Bowl commercial campaign.

Some of the biggest personalities in sports are able to make the seamless transition from professional athlete to full-blown celebrity even long after their playing days are over. The type of sports stars we are talking about extend their professional careers after retirement through speaking engagements, endorsements and other personal appearances. Brett Favre was a prime example in 2014, using endorsement deals with companies such as Micro Touch and Copper Fit as well as speaking opportunities to re-engage his fan base.

These companies have capitalized on perfect timing and the right sports celebrities to connect with their target demographic. Companies from all over the world contact Sports Speakers Bureau when searching for the greatest gridiron greats of all time. The Super Bowl coming up in February will bring out the best in ad agencies and company creatives who are able to develop some of the most memorable TV commercials with sports icons. How could anyone forget Danica Patrick and her campaign of GoDaddy commercials or Joe Green and his timeless Coca-Cola TV spot?

About Sports Speakers Bureau

Sports Speakers Bureau is a state of the art celebrity acquisition and talent buying agency servicing clients such as companies, brands, universities, and non-profits. From current sports stars to legendary sports personalities, Sports Speakers Bureau has experience in booking the top athletes in the world for speaking engagements, meet and greets, fundraiser, corporate functions and endorsement deals. Contact us at info(at)sports-speakers-bureau(dot)com or (212)410-4243 to schedule a free consultation with a member of the Sports Speakers Bureau team.

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