Nishi Pearls Announces the Launch of Their New eCommerce Website

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Jewelry Brand Specializing in Genuine Cultured Pearls Opens Its Door to the World

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Nishi Pearls' philosophy is founded on the legacy of pearls as a classic gem that can also be extremely versatile, geared especially to a younger demographic.

Three time award-wining company Nishi Pearls, has officially opened the gates of its online store, in time for this upcoming Black Friday. Consumers all over the world will be able to browse through an extensive selection of genuine cultured pearl jewelry, all available to purchase in time for the holidays.

With the online retail world developing in both size and selection, how will Nishi Pearls extend its success to the online world?

“Specialization can be seen as our strongest point considering today’s online retail platform,” claims Arka Akkelian, International Operations Manager at Nishi Pearls. “We specialize in pearl jewelry, which is quite specific, but have broadened this specialization to include a vast array of designs, sturdy valuable metals and other gems to accentuate our pearls,” he adds.

Nishi Pearls’ philosophy is founded on the legacy of pearls as a classic gem that can also be extremely versatile, geared especially to a younger demographic.

Although they specialize in pearl jewelry, Nishi Pearls took into consideration the diverse demands that command the online jewelry market and made it a priority to offer as much variety as possible. This variety is illustrated by the lists of choices consumers can make, from pearl and metal types to price points and collections in order to accommodate a broad range of shopping requirements. From the more luxurious Tahitian and South Sea pearl items to the spunkier Freshwater pearl pieces, the online store encompasses the spectrum of classic and contemporary trends, as well as everything in between.

The company aims to break the preconceived notion that pearls belong to your grandmother, exposing instead its modern and trendy sides.

“Pearls can and always will remain a classic but we’ve envisioned exposing its edgy side to show women, especially of younger generations, that it’s possible to go beyond the traditional strand and simple studs,” claims Vanessa Lombardi, Brand Manager at Nishi Pearls. “Audrey Hepburn and Jackie O may have started the modern legacy of popularizing pearls but it’s time to pass the torch so that we can showcase their limitless potential in today’s fashion.”

Nishi Pearls™ is a brand that specializes in designing and creating a wide range of genuine cultured pearl jewelry that creates the perfect marriage between classic and contemporary. With offices located in Asia, Canada and the U.S.A, Nishi Pearls has been making its mark at some of the most prominent international jewelry fairs including the Jewelers International Showcase, the Orlando Duty Free Show of the Americas and the Jewelers' Circular Keystone's (JCK) annual trade show in Las Vegas, to name a few.

Nishi Pearls’ dedication to quality is reflected in its partnerships with leading professionals, including their latest co-branding endeavor with Swarovski as well as Air Canada’s Inflight program. Their award-winning jewelry is inspired by the consumer of today and the fashion of tomorrow.

Visit them at: http://www.nishipearls.com/online/

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Bipasha Sultana
Nishi Pearls
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