OutMarket Hosts Engagement Marketing Workshop for Nonprofits

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Independent Research Firm Guest Analyst to lead free seminar in Washington D.C.

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OutMarket, a provider of marketing automation software and services today announced a free engagement marketing seminar and workshop for nonprofits in the Washington, D.C. area. The seminar will be led by featured guest Lori Wizdo, Principal Analyst at Forrester Research, Inc.

“For profit” marketers are leveraging engagement marketing tactics that are highly valuable to nonprofits. The workshop will teach tactics which focus on personalized customer interaction that yields deeper customer insight. These tactics mean a faster rate of new customer acquisition, shorter conversion cycles, increased customer lifetime revenue and better customer experiences for nonprofits.

Attendees will learn:

  •     Why the tactics of 'for profit' marketers are more relevant than ever for NPOs.
  •     Why you must re-think your engagement strategy.
  •     How to develop an engagement strategy.
  •     How to operationalize the engagement strategy - from attraction to advocacy.

Lori Wizdo, Principal Analyst at Forrester, researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management. The research reveals a holistic lead-to-revenue management approach that leverages the right strategy, tools, tactics, and budget to achieve specific marketing objectives.

“The nonprofit sector is a rapidly growing industry in the Washington D.C. area,” said OutMarket CEO You Mon Tsang. “As advocates of integrated marketing, we’re excited to bring one of the foremost industry experts to help nonprofit marketers leverage the tactics and tools that put them on the same playing field as for profit marketers.”

The seminar and workshop will take place on Monday, November 3, 2014 from 9:30 a.m. to 12:00 p.m. at the BroadSource offices in Washington, D.C.

Space is limited. Sign up to attend the free event here.

For those unable to attend the seminar in-person, OutMarket will be providing a free, on-demand webinar and white paper covering nonprofit marketing available on its website later this month.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit http://www.outmarket.com or call 844-OUTMARKET.

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