Noritake Introduces a new Sample Program allowing customers to Choose Dinnerware by Viewing At Home

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Noritake has launched their new Sample Selection Program, allowing customers to buy items risk-free to view in their homes, on

Noritake Sample Selection Program

Noritake has launched their Sample Selection Program

While the patterns on our website look beautiful, their quality and craftsmanship is best appreciated in hand.

In response to the lack of tactile experience in shopping for dinnerware online, Noritake has launched the Sample Selection Program on This program allows for risk-free purchasing of multiple dinnerware patterns, in order for customers to preview products in their home before choosing a pattern for a wedding or gift registry, or to purchase for themselves.

The program is designed to be as easy as possible, and the steps are presented as an infographic-inspired image. Customers are instructed to order sample place settings from the sample page on Once the items are received, the customer has 30 days to view the items and confirm that they are a match for their personal style and home décor. Pre-paid return shipping labels are included for free return shipping, and once any items are returned, a prompt refund is given. The customer may then proceed to purchase or register for the pattern of their choice. This program was inspired by the tactile experience of in-store shopping and gift registry, and provides access to all Noritake patterns, even those not available in stores.

“The Sample Selection Program is Noritake’s greatest effort to maximize the product experience that is vital to understanding the quality of Noritake,” says Peter Goldberger, Executive Vice President. “While the patterns on our website look beautiful, their quality and craftsmanship is best appreciated in hand.”

Future plans for Noritake include a new set of web-exclusive lace-inspired patterns, further expansions to the popular Colorwave Collection, and more.

Since 1904, Noritake has been bringing beauty and quality to dinner tables around the world. Superior artistry and craftsmanship, attention to detail and uncompromising commitment to quality have made Noritake an international trademark during this past century.

Today, Noritake is an acknowledged leader in tableware manufacturing and marketing with subsidiaries, factories and affiliates around the world. Our products are sold to customers in over 100 countries and are used in hotels, restaurants and airlines throughout the world. Join us in continuing the Noritake tradition ... distinctive designs, innovative technology and superior product quality.

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Jamie Sanford
Noritake Co., Inc.
(201) 796-2222 Ext: 241
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