Dallas, Texas (PRWEB) September 10, 2013
“North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services” is the result of an extensive multi-industry survey drawn from exclusive panel of North American business travelers. It contains in-depth analysis of trends in hotel accommodation, and forecasts how expenditure patterns are set to change in 2013–2014. The report also benchmarks the types of hotels that business travelers choose, and identifies preferred modes and channels of hotel selection. This report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.
Complete report available @ http://www.rnrmarketresearch.com/north-american-business-traveler-survey-2013-hotel-accommodation-selection-criteria-and-customer-expectations-of-new-technology-promotions-and-services-market-report.html.
The report features the opinions of hotel industry consumer respondents related to the following:
Average stay at business hotels
Change in expenditure on hotel accommodation
Popular hotel types and preferred modes of hotel selection
Importance of green certifications and key sustainable facilities
Critical social responsibility initiatives
Major technology features and key drivers influencing online reservations
Importance of mobile technology services
Key drivers of frequent visits and popularity of promotional offers
Strategic initiatives for repeat business
Overall, 48% of survey respondents expect to visit ‘midscale’ hotels in 2013–2014.
In total, 47% of respondents selected ‘regular brand’ as the preferred method of hotel selection, while 45% selected ‘company recommendation’ and 38% selected ‘online search’.
For a hotel to be considered green, respondents consider ‘low-energy light bulbs’, ‘reduced use of plastic materials’ and ‘timer lighting systems’ to be the main sustainability facilities that hotels should adopt.
Survey results show that ‘view and manage room reservations’ and ‘wireless email’ are important mobile technology features for North American business travelers.
Survey results indicate that ‘room upgrades’, ‘early check-in and late check-out facility’ and ‘loyalty-based bargains’ are the most attractive promotional offers for North American business travelers.
Reasons to Buy
Effectively examine North American business traveler perceptions on the average length of stay in a hotel and changes in hotel accommodation expenditure
Identify popular hotel types, preferred modes of hotel selection and key channels for research to channel marketing resources for improved return on investment
Explore North American business traveler affinity towards green certifications and sustainability initiatives, and successfully implement them into hotel operations
Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales
Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business
Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=113878.
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