NPD: Specialty Camping Accessories on the Rise in the U.S., Bringing the Creature Comforts of Home to the Campsite

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Sales of camp accessories that bring the comforts of home to the great outdoors have steadily increased in the U.S. year-over-year.

U.S. Camping Accessories Categories on the Rise

“While consumers may be looking to get away and spend time off-the-grid, it appears they don’t necessarily want to go too far off-the-grid," said Matt Powell, vice president and senior industry advisor, Sports, The NPD Group.

In the U.S. sales of camping accessories and equipment have remained stable, up .2 percent for the 12 months ending March 2019 compared to the same timeframe year ago, according to The NPD Group. However, sales of camp accessories that bring the comforts of home to the great outdoors have steadily increased, accounting for most of the growth.

“While consumers may be looking to get away and spend time off-the-grid, it appears they don’t necessarily want to go too far off-the-grid without some modern-day ‘necessities’ such as Wi-Fi, portable power, and their mobile devices,” said Matt Powell, vice president and senior industry advisor, Sports, The NPD Group.

In fact, while sales of many of the traditional camping categories such as tents, sleeping pads, flashlights, and camp stoves have remained flat or experienced declines, dollar sales in the camp toiletries category (i.e. quick-drying personal towels, portable showers, and biodegradable soap) is up 50 percent; camp tables are up 20 percent; thermal insulated containers are up 25 percent; portable audio is up 20 percent; and portable power is up nearly 5 percent year-over-year.

“What we’re seeing in the market is consumers who have already purchased the basic camping gear such as tents and sleeping bags don’t yet need to replace those products, so they’re enhancing their equipment to include items that will bring modern conveniences to their camping experiences,” stated Dirk Sorenson, director, Sports, The NPD Group. “The critical items in the camping category tend to experience multiyear growth and decline cycles, so it’s expected that the replacement cycle will trigger growth for more traditional items in coming years.”

To learn more about these and other outdoor retail trends, The NPD Group’s Matt Powell and Julia Day will be presenting outdoor trends and consumer insights at the Outdoor Retailer Summer Market on June 19 at 7:00 a.m. MST. More information is available at https://www.npd.com/perspectives/summer-outdoor-retailer-show-2019/. Additionally, NPD Sports analysts Julia Day and Matt Powell just released a downloadable Q&A, which can be found here.

Source: The NPD Group, Inc. / Retail Tracking Service, U.S. Outdoor Sports Equipment Total Measured Market, 12 months ending March 2019

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches / jewelry. For more information, visit http://www.npd.com. Follow us on Twitter: @npdgroup.

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