David Meerman Scott Updates His Bestseller, "The New Rules of Marketing & PR," for Businesses Looking to Thrive in a More Visual and Direct Marketplace

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The Fourth Edition Explores How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Fourth Edition of The New Rules of Marketing & PR

'The New Rules of Marketing & PR' is the book every ambitious, forward-thinking, progressive marketer, publicist, business owner, event coordinator or entrepreneur should have at the front of their shelf.

The one-of-a-kind guide to the future of marketing, "The New Rules of Marketing & PR" by David Meerman Scott, is back with the very latest digital trends. Two years since its last revision, the bestseller that sold over 300,000 copies, spent six months on the BusinessWeek bestseller list, was published in more than 25 languages has been revised and updated with examples of success from organizations around the world; examines popular tools such as infographics and photo-sharing; and delivers expanded information on social media.

“When I read the 'New Rules' for the first time, it was a ‘eureka’ moment for me at HubSpot,” says Brian Halligan, HubSpot CEO and Co-Author of Inbound Marketing. “David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.”

The fourth edition builds on the completely revised third edition and includes new examples of fresh ideas from varying industries and businesses of all sizes. Scott also highlights the new tools and techniques that marketers and publicists should be utilizing, including staples such as Twitter and Facebook, and highly visual social networks like Pinterest and Instagram as well as the use of Infographics.

“I've relied on 'The New Rules of Marketing & PR' as a core text for my New Media and Public Relations course at Boston University for the past 12 semesters,” says Stephen Quigley, Boston University. “David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession.”

The author also explores “newsjacking” in real-time as an opportunity to reach out to media directly by interjecting ideas into breaking new stories to generate tons of media coverage and build awareness for a specific organization, business or cause.

“If you’re buying that Super Bowl ad to score great tickets to the game, designing a creative magazine ad to win an award for your agency, creating a book of press clips to show your bosses or trying to get your CEO on TV, then the new rules are not for you,” adds Scott. “However, if you're like millions of smart marketers and entrepreneurs whose goal is to communicate with buyers directly; if you're working to make your company more visible online; if you want to drive people into your company’s sales process so they actually buy, apply, join, subscribe or donate, then I wrote this book for you.”

As the media landscape continues to evolve, and in order to keep up with these advancements, anyone using traditional or social media has to continue to implement and improve their strategies in order to reach their audiences with information - the way they want to receive it. To keep up with these advancements, "The New Rules of Marketing & PR" is the book every ambitious, forward-thinking, progressive marketer, publicist, business owner, event coordinator or entrepreneur should have at the front of their shelf.

To see how the "New Rules of Marketing & PR" has evolved along with the communications industry’s revolution, please see Scott’s SlideShare.

About the Author
David Meerman Scott (Lexington, MA) is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies, and a professional speaker on topics including marketing, leadership, and social media. He's an internationalist, having delivered presentations in 37 countries on six continents.

His books open people's eyes to the new realities of marketing and public relations. He is also the author of Real-Time Marketing & PR, now in its second edition, the e-book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage and the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (written with co-author Brian Halligan, CEO of HubSpot)

David serves as an advisor to emerging companies including HubSpot, Libboo, GrabCAD, VisibleGains, ExpertFile, GutCheck, and Newstex, as well as nonprofits including the Grateful Dead Archive at UC Santa Cruz and HeadCount. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. Scott currently lives in the Boston area.

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