Why is Pinterest so popular? While some social media sites are virtual meeting places, Pinterest is designed with the retail consumer in mind.
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(PRWEB) August 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its comments on Pinterest recently hitting 70 million users, and how and why brands should leverage the power of Pinterest in their online marketing campaigns.
Since first being launched in March 2010, Pinterest has grown at an incredible rate, says Numero Uno Web Solutions. By the end of 2010, the web site had just 10,000 users; in February 2013, the site had 48.7 million global users; and now, it has more than 70 million users. Over the last six months, interest in Pinterest has soared more than 40%. (Source: “Pinterest has 70 million users. More than 70% are in the U.S.,” Semiocast, July 10, 2013; http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users/.)
Numero Uno Web Solutions points out that, closer to home, Pinterest was the most searched trending topic in Canada in 2012, and today is the second most active country on the site. And according to the latest study by Shareaholic, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. (Source: “Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined,” Shareaholic, January 31, 2012; https://blog.shareaholic.com/2012/01/pinterest-referral-traffic/.)
“Why is Pinterest so popular? While some social media sites are virtual meeting places, Pinterest is designed with the retail consumer in mind,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “On Pinterest, subscribers share photos and videos of their favourite stores, interests, hobbies, recipes, wedding cakes, etc.; virtually anything they find online. These can then get shared/pinned over and over again, thousands of times, significantly expanding a brand’s target audience.”
While Facebook and Twitter are two of the most popular social media sites, marketing content can often get lost amidst the news feeds and other information, Iaboni observes. Studies show that the lifespan of content on Twitter is just five to 25 minutes; on Facebook, it lasts only 80 minutes; while on Pinterest, content lasts for more than a week. (Sources: Benke, A., “The Life of a Tweet,” Klout, November 4, 2011; http://blog.klout.com/2011/11/the-life-of-a-tweet/; Boris, C., “New Study: Half Life of a Facebook Post,” Marketing Pilgrim, April 22, 2011; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html.)
“And for some smaller brands, that increased content lifespan can help their sites become more discoverable on search engines like Google, Yahoo!, and Bing,” Iaboni concludes. “While no online marketing campaign can rely on any one social media channel, it’s important that smaller brands not discount the impact Pinterest can have on increasing brand awareness, online ranking, and e-commerce.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).