Small business owners aren’t the only ones spending more time on their mobile devices: consumers are, too.
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(PRWEB) August 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, weighs in with its expert opinion on a recent survey that shows smaller businesses are growing more optimistic and are turning to their mobile devices in increasing numbers to keep their companies running smoothly.
A majority of those polled (88%) in a new j2 Global survey say they are optimistic about their business’ growth for the remainder of the year, compared to just 76% who said the same in 2012. On top of that, more than half of all respondents (55%) predicted they would be working entirely on a tablet or similar mobile device in 2014. (Source: “2013 Global Mid-Year Report Card SMB Survey,” j2 Global, July 2013; http://home.j2.com/2013MidYearSMBSurveyInfographic/index.html/.)
“Small business owners aren’t the only ones spending more time on their mobile devices: consumers are, too,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “In 2012, adults spent an average of 88 minutes per day on their mobile devices, that’s a 62% increase over the 54 minutes per day in 2011. Today, more than three-quarters of Canadians currently own at least one mobile device, meaning small businesses are closer to potential consumers than ever before.” (Ibid.)
According to Reuter, to take advantage of Canada’s increasingly mobile population, it is vital for brands to make sure that their online mobile marketing campaigns are effective at engaging users and increasing conversion rates.
“Smaller businesses are more optimistic because their options for connecting with potential customers are almost limitless,” Reuter notes. “For example, because potential customers are on the move, businesses can consider location-based advertising, wherein a personalized ad gets delivered when mobile users are in close proximity to a specific business.”
The experts at Numero Uno Web Solutions conclude that today, business is about connecting with customers, no matter where they are. And that’s what mobile marketing does: it helps brands target and engage customers who otherwise would be out of reach.
To learn more about how Numero Uno Web Solutions can help smaller businesses attract and engage mobile users and turn them into customers, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).