Aging Population and Innovative Products Drive the Global Nutraceuticals Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Nutraceuticals markets. Global market for Nutraceuticals is forecast to reach US$311.8 billion by 2020, driven by growing adoption of preventive healthcare measures among the aging population.

Nutraceuticals: A Global Strategic Business Report

Follow us on LinkedIn – The modern trend of combining science with nutrition has set into motion the evolution of a new market segment in the traditional healthcare industry termed as “nutraceuticals.” Nutraceuticals represents one of the most promising innovations in the healthcare industry that offer a safe, economical and effective solution for health maintenance, and prevention of chronic ailments. Global market for nutraceuticals is primarily driven by growing consumers' desire to lead a healthy life and avoid use of synthetic drugs. Increasing scientific evidence supporting health foods and supplements coupled with an explosion in sales of nutraceuticals resulted in tremendous market growth over the years. The recent economic recession further reinforced the growing trend towards nutraceuticals, as consumers tried to reduce their medical bills by opting for healthy foods that prevent the very occurrence of the disease.

Major drivers fuelling future growth in the market include rapidly aging population, robust demand for functional foods and beverages, rising obesity rates, expanding diabetic patient base, mounting healthcare costs, transforming consumption patterns in developing markets, and rising preference for preventive medicine. Other important drivers include rising popularity of nutraceuticals with organic and natural ingredients, increasing consumer preference for functional protein-rich snacks, strong demand for multivitamins, rising eye-health concerns, increase in cardiovascular disease incidence, and the untapped potential of marine ingredients such as algae, omega 3s, astaxanthin and krill for the production of dietary supplements and functional foods and beverages.

Nutraceuticals with conjugated linoleic acid (CLA) soy, whey and dietary fibers claiming to facilitate weight management, heart care, immunity and digestive health are growing in popularity. Growth is additionally spearheaded by product innovations. Rising prominence of liquid nutraceuticals supported by the simplicity and convenience factor along with the benefit of offering higher bioavailability of key ingredients offers significant growth opportunities. Hybrid products such as enhanced waters, energy juices, and dairy sports drinks and multifunctional products such as anti-tiredness and anti-stress energy drinks, energy-brain drinks and combined energy-sports drinks represent popular liquid nutraceuticals. Other innovative liquid nutraceuticals include syrups, liquid dietary supplements, oral powder and liquid suspensions, oxygenated water, nutrient enhanced vitamin water, ready-to-drink (RTD) beverages, liquid shooters, liquid shots, energy drinks, antioxidant berry juice blends, omega 3 oils, and essential oils, among others.

As stated by the new market research report on Nutraceuticals, the United States and Europe represent the largest markets worldwide. The ever increasing drive towards staying active, looking young and remaining healthy among the aging population and the side-effects free image of nutraceuticals represent key drivers in these markets. Asia-Pacific is forecast to spearhead global growth with a CAGR of 9.1% over the analysis period. Rising population, economic prosperity, growing elderly population, increasing awareness about maintaining personal health complemented with an expanding middle class with rising disposable incomes are all factors supporting demand in the region.

Major players covered in the report include Amway, Archer Daniels Midland Company, Arkopharma Laboratories S.A., Bactolac Pharmaceuticals Inc., BASF SE, BASF Human Nutrition, Bayer Healthcare AG, Bayer Consumer Care, Ceapro, Inc., GlaxoSmithKline Plc., Groupe Danone, Mead Johnson Nutritionals Inc., Natrol Inc., NBTY Inc., Nestlé SA, Nestlé HealthCare Nutrition, Nutraceutical Corporation, PepsiCo Inc., Perrigo Company, Red Bull GmbH, Royal DSM N.V., The Coca-Cola Co., and Valensa International, among others.

The research report titled “Nutraceuticals: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, regulations, issues, challenges, mergers, acquisitions, and other strategic industry activities of major players worldwide. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. Product segments analyzed include Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals, and Others) and Functional Foods and Beverages.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
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Raghu Gopal
Global Industry Analysts Inc
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