Search engines love rich media. Use it in your content to rank higher.
Orange County, CA (PRWEB) September 26, 2014
OCSEO, a search engine optimization company in Orange County, Ca., through relentless studies on search engine algorithm changes, has determined new criteria required for top rankings in Google. Based on collective data from case studies and service work across hundreds of websites and dozens of industries, along with comparative search analytics reports provided by SearchMetrix, OCSEO is reporting specific criteria that can help any business or website achieve top rankings.
The analysts at Orange County SEO review thousands of high ranking websites across 10's of thousands of search queries, concluding that there are three major categories of content optimization that ought to be thoroughly reviewed and considered by anyone desiring a high position in the search engines.
Criteria 1: Website Technology
Trends regarding onpage technology have become more pronounced. It is fundamental for good rankings to include all onpage SEO factors, especially when technical parameters of the site are concerned. Search engines do not seem to favor pages that meet certain onpage criteria, rather the absence of these criteria have a negative effect on the ranking.
Top ranking websites show positive correlation for all these factors, and a negative correlation for their absence. Meaning, the presence of certain onpage technical factors is a basic requirement for ranking on the first pages of SERPs.
Of all the SEO criteria for onpage technology, website speed (page load times) is the dominating factor. This is because the speed of a website largely influences the user-experience (UX) people have when accessing the content.
Criteria 2: Content Quality
A website's content must answer to a variety of search intent. The more topics a text reflects, the more holistic it is – and, at the same time, the more relevant it is for users with different search intentions. Consequently, the content also ranks better for related, additional keywords as well as the primary keyword.
Website text content (and its quality) are becoming increasingly important. It is no longer a "keyword" dominated SEO market. There has been a strong shift towards more complex topics and "content clusters", which cover the topic in its entirety rather than an article focussed around a specific keyword.
Criteria 3: User Metrics
The experience people have with a given website or page on a website, has now become a ranking factor. A website providing a poor user-experience will not achieve higher positions than a website with positive user engagement, unless the content and other criteria trump this particular category of measuring the value of a website.
The biggest trend SEO professionals are struggling with in search engine optimization is creating both high quality content, and positive user-experience. This trend is forcing website owners, and their SEO service providers to focus on the website quality (content, design, architecture, etc) as a whole, rather than one optimized page at a time.
Orange County SEO Founder, Tyler Collins, has also determined that search engines are favoring content with more rich media. Tyler Collins states, "Websites, and pages that cover a given topic on a website, must incorporate more rich media into the text in order to achieve recognition and be awarded a top position in search."
Types of rich media included images, videos, PDF files, and presentations. It is important to understand what types of media the search engines favor for a given search, and seek a good example of incorporating rich media into the text.
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