O’Connor Marketing Promote Longevity of Their Marketing Approaches

Share Article

Amid claims that businesses with a marketing plan in place are 2x more likely to stay on course, O’Connor Marketing reviews the importance of planning and suggests how outsourcing could help small businesses relieve some of the pressure.

News Image
O’Connor Marketing believes it is vital for businesses to review their approaches and make sure they are sticking to the original goals of the marketing campaign.

O’Connor Marketing believes that a well-documented plan can double the chances of a campaign staying on track and has looked into a survey that supports these claims. In a study by Marketo, published by MarketingProfs, Marketers revealed what a well-documented plan helped them to avoid and what it helped them to do better. 92% said that it helped them to stop changing direction and to keep priorities in place. 86% said that it improved communication with other teams in the business. And 77% of respondents who said they were pleased with their marketing teams revealed they had well-documented marketing plans.

About O'Connor
Marketing Consultants: http://oconnormarketing.com.au/about-us/

A detailed marketing plan or approach can often take a lot of time and resources, which is why smaller companies often overlook this process. But O’Connor Marketing believes it is vital for businesses to review their approaches and make sure they are sticking to the original goals of the marketing campaign. The firm points out that now that consumer confidence is growing, it is even more important for businesses to stay relevant and to impress consumers with their original values.

O’Connor Marketing points out that for those businesses that feel under pressure to review their marketing plans and are unsure where to start, outsourcing could help. Outsourcing has little risk involved, as the business is provided with marketing experts who have a great knowledge of the industry and existing markets. Outsourcing is also incredibly cost effective as the experts are there for as long as needed and are already trained, so this costs less than hiring an in-house team member and training them.

O’Connor Marketing is an outsourced sales and marketing firm based in Sydney. The firm specialises in running face-to-face marketing campaigns that are tailored to suit their clients’ individual needs and to represent their brands in unique and accurate ways. The firm connects with consumers on a one-to-one basis so that they can build long-lasting and personal relationships between the client’s brand and the consumer. In turn, this helps to improve customer acquisition and customer retention and increases brand awareness. O’Connor Marketing works on a ‘no win, no fee’ basis which allows them to generate a high ROI for their clients even in times of economic downturn.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ronan O'Connor
@OMCAustralia
since: 04/2014
Follow >
O'Connor Marketing Consultants
since: 04/2014
Like >
O'Connor Marketing

Follow us on
Visit website