VizExplorer Hosts Video Webinar to Discuss How Casinos Use Operational Intelligence to Remain Competitive

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FireKeepers Casino Hotel executives credit VizExplorer’s data driven insights with gains in slot floor efficiency, player development and overall engagement

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“The ability to access data and make decisions quickly as a result of data visualizations provided by the software is what drove me to support bringing on VizExplorer as a technology vendor,” said Decorah.

VizExplorer today announced the availability of the first in a 5-part video series focused on The Era Operational Intelligence (Oi), titled Why You need Operational Intelligence to Compete for the Entertainment Dollar.

Filmed on April 6, 2016 on location at VizExplorer customer FireKeepers Casino Hotel property in Battlecreek, Michigan, VizExplorer Founder and CTO Andrew Cardno opened the webinar with a deep dive into Oi. Defining it as the next generation in data-driven decision-making that effectively delivers on the promise of Business Intelligence tools, he shared how VizExplorer software solutions give casino operators the ability to analyze live, fast-changing data and take immediate action.

FireKeepers’ senior executive team, including President and CEO Brian Decorah, VP of Slot Operations Steven Senk and VP of Marketing Jim Wise, then participated in a panel discussion led by Cardno. The discussion centered on the need for operational intelligence, the capabilities provided by VizExplorer software, and the rapid ways in which VizExplorer solutions have helped deliver deeper insights to drive greater efficiency and more effective marketing campaigns.

“From an operational intelligence standpoint, VizExplorer solutions has allowed me to get everybody engaged, talking the same language, using the same tools, so we all achieve the same goal,” said Brian Decorah, President and CEO, FireKeepers Casino Hotel.

With floorViz™ installed, FireKeepers’s Slot Operations team always has the latest reports on coin-in, time on device and occupancy at the ready. “Everybody really appreciates having the data very quickly,” said Steven Senk, VP of Slot Operations, FireKeepers Casino Hotel.

VizExplorer software also aids his team’s understanding of player activity on the slot floor. “I put the player information in there and understand my floor. Not by its biggest denomination, but by what kind of players prefer that game,” Senk added.

VizExplorer’s hostViz™ mobile-enabled player development solution has also been deployed to empower FireKeepers’ casino hosts. “Even our hosts who are not computer savvy have gravitated toward VizExplorer as a lifeline. They’re building their confidence to be their own ‘data person’ which is really empowering,” reports Jim Wise, VP of Player Development, FireKeepers Casino Hotel.

Critical to the operation of any casino is the ability to engage customers, maximize revenues and show savings in the marketing expenses used to promote the property.

“The ability to access data and make decisions quickly as a result of data visualizations provided by the software is what drove me to support bringing on VizExplorer as a technology vendor,” said Decorah.

Despite its recent integration of the VizExplorer solution, FireKeepers is already realizing the benefits of Oi through real-time data visualizations that allow decision makers to take immediate action on data as it’s created, gaining deep, valuable, and otherwise unattainable insights.

To watch the video of this panel, please click here. Mark your calendars for the second webinar in the series titled The Fundamentals of OI: How to Get It and Why You Need It scheduled for June 8, 2016.

About FireKeepers Casino Hotel

FireKeepers Casino Hotel, located in BattleCreek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned 9 first place awards in the Casino Player Magazine Best of Gaming 2015 Native Midwest category, including Best Overall Gaming Resort. FireKeepers was also selected one of the Best Casinos to Work For by Casino Player Magazine. Our signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence. The property features 2,900 slot machines, 70 table games, a live poker room and bingo room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a Sprint Cup Series race at Michigan International Speedway. Learn more at

About VizExplorer

VizExplorer offers Operational Intelligence (Oi) solutions to the casino industry. Oi, the next generation in data driven decision making, delivers on the promise of business intelligence by providing the ability to analyze live, fast-changing data, and take immediate action to monetize business decisions - all within a single unified operational toolset. VizExplorer’s platform integrates various data sources to provide unmatched visibility along with the applications and operational tools that enable enterprises to address smart space & profit optimization, marketing campaign management, CRM, and customer service.

VizExplorer has over 700 customer deployments worldwide, and is led by a team of distinguished Operational Intelligence experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

VizExplorer. Operational Intelligence.

Learn more by visiting

VizExplorer Press Contact:

Solange Jacobs Randolph

+1 858-336-8728


FireKeepers Press Contact:

Sara Moore

+1 269.660.5604


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