Old Trapper Announces 2021 Renewal of Partnership with “The Jim Rome Show”

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Jim Rome to Spotlight Beef Jerky Brand in Custom “What’s Your Beef” Segment

Old Trapper today announced that they have renewed their sponsorship deal with “The Jim Rome Show” on CBS Sports Radio for the third year in a row. Airing from September 2021 through June 2022, the partnership includes sponsored features, podcast integration and social media promotion of Old Trapper beef jerky. A highlight of the campaign is the integration in a custom “What’s Your Beef?” segment, where once a week Jim Rome discusses rivalries, beefs and clashes in all things sports.

Approximately 200 markets carry The Jim Rome Show, accounting for more than 2 million listeners each weekday from 9 a.m. to noon PDT over CBS Sports Radio. One of the most respected voices in the world of sports broadcasting, Rome has become known as a leading opinion-maker as host of the nation’s premiere sports radio talk show.

“This is an exciting partnership for the Old Trapper family and we are happy to partner with Jim Rome and his team for the third consecutive year,” said Robert Leary, Director of Marketing for Old Trapper. “Jim Rome has established himself as the top choice of athletes and fans when it comes to knowing the ins and outs of what’s really going on in today’s sports. Jim Rome and his team has been wonderful to work with and we enjoy connecting with sports fans each week.”

About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, results in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, smoked meat snacks using only the leanest strips of beef, best seasoning ingredients and real wood-fired smoke. For more information, please visit http://www.OldTrapper.com.

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Kristyn Moll
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