When we began to think about expanding our marketing into professional sports, we looked directly to the Portland Timbers.
PORTLAND, Ore. (PRWEB) February 16, 2019
Old Trapper Beef Jerky will serve as the presenting sponsor for the Portland Timbers’ 2019 preseason matches in Costa Rica and the Kino Sports Complex in Tucson, Arizona.
As part of the sponsorship, match attendees and television viewers will also see the Old Trapper logo prominently displayed throughout the 2019 season on the awning in the northwest corner of Providence Park — the Timbers’ home field. Old Trapper will also participate in multiple on-site activation events, and an in-market promotion that will be announced soon.
A Natural Partnership
A partnership between the Oregon-born beef jerky brand and the state’s most dynamic professional sports team, which embarks on its ninth season in Major League Soccer in 2019 after advancing to its second MLS Cup in four seasons in 2018, seemed like a natural fit to Robert Leary, Old Trapper’s Director of Marketing and Communications.
“Old Trapper is the northwest’s most popular and best-selling beef jerky brand,” Leary said. “We accomplished this through a relentless commitment to quality as well as a fun and accessible brand identity as exemplified by the Old Trapper character himself. When we began to think about expanding our marketing into professional sports, we looked directly to the Portland Timbers. Major League Soccer is growing so quickly that it just made sense to partner up with our local team!
“Their commitment to a championship-level product and the larger fan experience is second to none, and closely mirrors our own business philosophy. Plus, they are champions and demand the best jerky anywhere — partnering with fellow champions, in MLS and Beef Jerky, was the smart play for all of us!”
ABOUT OLD TRAPPER SMOKED PRODUCTS
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide.