Tuscan Olive Oil Producer Bellucci Premium Responds to Reports on the Mislabeling of Extra Virgin Olive Oil

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Following an article that details how imported olive oil is often mislabeled and does not meet USDA standards, Bellucci Premium comments on the importance of labeling harvest dates.

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On August 23, Bellucci Premium reacts to findings that some top olive oil brands which label their olive oil ‘extra virgin’ fail to meet the proper classifications.

According to an August 19th article published on ForexTV.com titled “How Virgin Is our Extra Virgin Olive Oil,” out of all the imported olive oils in the United States, 69% did not meet the USDA standards for extra virgin olive oil. The article also stated that “73% of the top five selling brands failed standards for EVOO, failing two International Olive Council accredited taste panels.”

Many of the olive oil bottles on shelves are stale and/or diluted with cheaper oil. According to the article, olive oil needs to be fresh; its flavor and nutritional content does not improve with age. In fact, the taste of olive oil is 80% based on freshness. Rancid olive oil will change its flavor. Finally, how close to the harvest date the olives were pressed also determines its taste.

According to the article, the purest form of olive oil is extra virgin olive oil, which should be consumed as close to the harvest date as possible. Olive oil is best consumed in the purest form because of its health benefits. For example, it can help reduce bad cholesterol and the risk of heart disease. It also keeps “the inner lining of the arteries clear and [reduces] inflammation that can lead to heart damage.”

The issue with extra virgin olive oil is finding one that is not mislabeled. Many popular oils mix olive oil with canola, sunflower, or hazelnut oil and don’t label the bottle with harvest dates or where the olives were cultivated. “A good quality olive oil label will specify the place where the olives were grown, the name of the grower, or the harvest date and possibly the olive cultivar,” says the article.

“At Bellucci Premium, we understand the issue with finding quality olive oil that is properly labeled,” says Natalie Sexenian, marketing manager for Tuscan olive oil producer Bellucci Premium. “We ensure that our customers are getting the most superior product by labeling our bottles with a harvest date and including a traceability app. This app allows our customers to see exactly where the olives in their olive oil bottle are from.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn

Scott Darrohn
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