Bellucci Premium Responds to the Recent Call for Stronger Inspection of Mislabeled Portuguese Olive Oil and Organic Olive Oil

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Bellucci Premium explains the importance of properly labeling olive oil bottles following an Olive Oil Times article that details recent labeling fraud cases in Portugal.

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Bellucci Premium comments on an article that details recent demand for better inspection of olive oil bottles in Portugal. It was discovered that some bottles were being mislabeled as “extra virgin olive oil” without hitting the proper standards.

According to the article titled “Portuguese Consumer Group Seeks Clampdown on Olive Oil Mislabeling,” published on September 2nd by The Olive Oil Times, the consumer protection association DECO claims that four of the top olive oil brands in Portugal do not reach the appropriate standard to call themselves extra virgin olive oil.

The article goes on to state that even an organic olive oil brand was found to contain a blend of vegetable oils. As a result of these mislabeling issues, there has been an increase in demand for better testing standards. Product mislabeling can “dent consumer confidence,” the article says.

DECO was quoted in the article. “We demand more vigilance on several fronts — from the mills to the packers, and the super and hypermarkets — to prevent the olive oil industry as a whole falling under suspicion due to the findings of our tests.” DECO also hopes to improve the standard of the olives grown and the extraction processes being used.

“There have been many European countries that have fallen suspect to mislabeling olive oil,” says Natalie Sexenian, marketing manager for extra virgin olive oil producer Bellucci Premium. “At Bellucci Premium we understand how important it is to ensure our customers that they are receiving the best quality extra virgin olive oil. Not only do we place a “best by” date on our bottles, but we also include a harvest date. Our customers can even use our traceability app to find where the olives in their bottle of extra virgin olive oil came from.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn

Scott Darrohn
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