Bellucci Premium Makes a Statement about the Lack of Quality Standards in Extra Virgin Olive Oil

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Following an article by the Epoch Times recapping the current issues with olive oil standards, Bellucci Premium makes a statement.

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Due to recent research discussing the health benefits of olive oil, the use of this product has grown steadily. However, olive oil regulations and standards have not been able to completely keep up with rising demand. Bellucci Premium makes a statement on why a push towards better standards would benefit consumers.

According to an article published by the Epoch Times on October 13th titled “Extra Virgin Olive Oil Lack Standard Enforcements,” there are currently no standards that enforce the quality of olive oil. Since testing olive oil is expensive, the standards that have been set, like those by the International Olive Oil Council, have been ignored by some.

Over the years there has been an issue with the adulteration of olive oil, but not as much as mislabeling, according the article. Adulteration refers to the process where extra virgin olive oil is mixed with cheaper oils, like seed oil. A more serious issue is the mislabeling of extra virgin olive oil. Some brands even go as far as fabricating documents of test results that prove they are selling authentic extra virgin olive oil. Since extra virgin means that the olive oil is free of any taste defects, many of brands would not meet this standard.

“Unfortunately the battle for increased olive oil standards is going to continue in the industry until there are agreed upon standards that are enforced,” says Natalie Sexenian, marketing manager for Bellucci Premium. “This has lead to customer mistrust – it is very difficult to tell which product is authentic.”

“At Bellucci Premium, we ensure customers of the authenticity of our products by including a few elements on the bottle. We list a best by date as well as a harvest date. The harvest date shows the date that the olives in your bottle of olive oil were harvested. There is also a bottle lot number that can be plugged into our traceability app to show exactly where the olives in that bottle were grown.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn

Scott Darrohn
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