The Next Generation Of OmniChannel Marketing: DMA & Optikal Offer A New Comprehensive Webinar On Using Data To Enhance OmniChannel Strategies

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With the rise of multiple channels and endless data, OmniChannel Marketing is becoming the solution for marketers to fully understand their customer journey and provide a seamless experience to their audience. In partnership with Direct Marketing Association, Optikal has released a new webinar that thoroughly covers the foundations and strategies of OmniChannel Marketing.

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OmniChannel Marketing is cross-channel marketing model that utilizes data to reach targeted customers across various channels.

OmniChannel Marketing is a buzzword that often gets confused with Multichannel Marketing. While both marketing models use multiple channels to engage with customers, Multichannel cannot provide a holistic picture of the consumer journey. OmniChannel, however, uses data to obtain a unified insight of the same consumer across all channels. In a nutshell, OmniChannel Marketing is cross-channel marketing model that utilizes data to reach targeted customers across various channels.

The Direct Marketing Association (DMA), in partnership with Optikal, is now offering a new webinar that covers the foundations and latest trends of OmniChannel Marketing. Taught by Optikal’s CEO, James Fink,* the webinar covers a wide array of topics and case studies that show the power of OmniChannel in the marketing realm. The new webinar series is divided into three courses that primarily focus on the role of data in implementing OmniChannel strategies, mapping the consumer journey across different channels, and transmitting the right message to generate conversion.

The webinar does not have any pre-requisites and is now available for everyone via the DMA website.

*James Fink is the CEO and co-founder of Optikal, an OmniChannel Marketing agency based in Los Angeles. Before starting Optikal, James has managed top rated radio stations such as CBS and Univision. For more information on James and Optikal click here.

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Joel Otten
Optikal Inc
+1 (323) 372-1289
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