OmnyPay Launches Contextual Commerce Platform

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Platform Helps Brick & Mortar Retailers Leverage their Branded App to Deliver the Most Relevant and Consistent Physical, Online and in-App Digital Shopping Experience

mobile payments, loyalty, rewards, retail, customer experience

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“We are proud to help retailers better serve their customers by combining payments, rewards, loyalty, and offers through a single scan,” said Ashok Narasimhan, CEO of OmnyPay.

OmnyPay, the leading provider of secure, white label “retailer pay” commerce solutions, today announced the launch of its contextual commerce platform, a solution that enables retailers to digitally personalize the entire in-store shopping experience. OmnyPay’s platform streamlines the redemption of loyalty, rewards, offers, and payments, while tying all aspects of a shopper’s journey to the final rich checkout, which can be seamlessly executed with a single scan from the shopper’s mobile device.

Some of the nation’s top retailers are integrating OmnyPay’s white-label platform, including a recently announced nationwide launch that enables millions of active users to pay for their in-store purchases directly from their mobile device using the retailer’s app, while seamlessly applying their offers and rewards.

“We are proud to help retailers better serve their customers by combining payments, rewards, loyalty, and offers through a single scan, and extending transaction control to the consumer’s mobile device,” said Ashok Narasimhan, CEO of OmnyPay. “With OmnyPay’s expanded platform, retailers can use the smartphone as a digital shopping tool to inform, educate, influence and reward customers in relevant ways across all channels, leading to gains in long-term customer loyalty and sales, lower operational costs and the ability to compete strongly with online-only competitors.”

Smartphones Take Center Stage
In recent years, consumer behavior has changed, with more than 90% using their smartphones while shopping in-store. Many shoppers use apps from Google and Amazon for search, recommendations, reviews and price comparison – all while standing in the aisle of a physical retailer. OmnyPay’s expanded SaaS platform addresses this behavior directly, enabling multiple utilities in a retailer’s own branded app to make it more appealing and useful to consumers while they shop in-store.

"As retailers raise the curtain on mobile-first transaction solutions, more and more are looking to their own branded app to play a lead role,” said Kent Allen, Principal of The Research Trust. “These previously underutilized apps are now being tapped to touch shoppers at every point of their buying journey, giving retailers a powerful tool to engage loyal customers, streamline discovery and checkout and reduce transaction costs by steering shoppers toward low-cost payment methods.”

A retailer app powered by OmnyPay enables retailers to augment the physical store shopper experience with the personalization, flexibility and power of digital commerce. It engages shoppers by delivering a contextual shopping experience with personalized pricing, offers, rewards, and recommendations. Shoppers can select from a wide variety of products available in-store, online or directly from brands, and then complete the purchase through a rich, frictionless checkout at point-of-sale (POS), or even through a digital self-checkout. All the while, the shopper can seamlessly redeem loyalty, rewards, offers and payments associated with the purchase with one scan.

Specifically, OmnyPay’s digital commerce platform offers:

Tender Steering to Preferred Payment Methods
The platform enables retailers to incentivize shoppers during checkout to use retailer-preferred payment options like store-branded cards, co-branded cards, debit cards, or soon, real-time ACH. By driving more traffic to these low-cost payment options, retailers reduce transaction fees, create frictionless checkout, enhance customer loyalty, and increase card revenue share.

Rich Checkout
The OmnyPay platform sets up a real-time connection between the shopper’s mobile device, the retailer back end and the retailer in-store POS system. This allows the retailer to correctly identify the shopper before the act of payment, as well as to automatically and digitally combine any offers, coupons and promotions available to the shopper into the checkout process, streamlining the flow. The entire transaction takes place in the cloud: the shopper only needs a POS identifier to initiate the checkout, which can be enabled using a simple QR code.

Anywhere Commerce
Once a user is multi-factor authenticated by OmnyPay’s platform, any surface can become a point of commerce. This enables retailers to offer secure in-aisle self checkout service to their customers, which in turn prevents unnecessary waiting in POS lines, while also resulting in significant cost savings. As stores are reconfigured away from massive checkout areas, shoppers and retailers benefit by reduced wait times, less cart abandonment, and increased customer satisfaction.

Retailer Custody of Customer Data
With the increased use of retailer-branded apps powered by OmnyPay’s platform, retailers gain access to a broad set of data pertaining to customer shopping behavior and marketing program success, all of which can be used to strengthen customer loyalty. All of this data, as well as user credentials and personal identifiable information, is secured with the OmnyPay platform, and is handled through a PCI-compliant secured system. By moving the entire data stream to the cloud and ensuring there is no exchange of unprotected identity data within the physical store environment, mobile device or on public data networks, the OmnyPay platform provides the highest level of security and reliability available to retailers’ systems.

Plug-and-Play Integration with an API-driven Platform
OmnyPay’s white-label, Open API driven cloud platform augments legacy store systems and transforms in-store shopping experiences. The platform can be easily integrated with leading vendors to deliver loyalty, payments and coupons, as well as location based services (LBS), CRM and social messaging features. Its API makes new features simply a plug-and-play add-on.

With OmnyPay, retailers can add features and functionality to their day-to-day operations and customer experience without requiring massive investments in a complete infrastructure overhaul. Its flexible platform can co-exist with existing legacy systems, and the platform and solution sets can be integrated and launched in a matter of weeks, rather than years.

OmnyPay in Action
OmnyPay executives are demonstrating ways businesses can leapfrog retail payments into the next generation during the Money20/20 conference in Las Vegas from October 23-26 at Booth #K-2049. Bill Melton, Chief Strategy Officer and cofounder of OmnyPay, will talk about “Mobile Customer Engagement & the Role of Retailer-Branded Wallets” on October 25th, 2016 at 9:45am during Track 1: Marketing & Customer Experience in San Polo, The Venetian Level 3.

OmnyPay’s digital commerce platform is available today to large retailers looking for a mobile-first approach to increase engagement, reduce costs and enhance experiential commerce.

About OmnyPay
OmnyPay empowers brands to build a private-label contextual digital commerce ecosystem that encourages consumers to use their mobile phone for all aspects of their buying journey. Through dynamic data-rich interactions, OmnyPay partners deliver personalized and relevant promotions, payment processing, and loyalty rewards in the most contextual way to shoppers, which increase average order value for businesses and customer lifetime value. The company is based in San Francisco and led by senior executives with deep experience in payments, mobile, retail and commerce. For more information, visit, contact info(at)omnypay(dot)net or follow us @OmnyPay.

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