(PRWEB) May 27, 2014
Hollywood star teams up with innovative London-based fundraising platform “MyGoodness.com” to raise awareness of male cancer.
Captain America actor Samuel L. Jackson has been tweeting to his 3.5m Twitter followers, engaging with users on Reddit and taking to social media the past few weeks making a strong call to action: all men need to visit a doctor to “get themselves checked out.”
Highlighting the shocking fact that 30% more men die of cancer than women in the UK, Jackson makes a passionate – and occasionally X-rated – plea to men everywhere to be more open about sensitive medical issues, and to see a doctor as soon as symptoms occur.
The two-minute highlight clip that has been shared across social includes the following
soundbites from one of Hollywood’s most celebrated speechmakers:
“By not getting checked you could lose those balls. Hell – you could lose your life! So boys, don’t be dumb. If you’ve really got balls, show them to your doctor.”
“I offer you the chance to hang out with me in London, fully clothed by then, all you need to do is hit on Mygoodness.com and buy a raffle ticket or loads of them…. to support One For The Boys.”
“Fact: 30 percent more men die of cancer than women. Whaaat? Get outta here! That’s right: 30 percent. 30 motherfuc*ing percent. Why? Because they don’t get themselves checked out early enough. They don’t want to hear or talk about it, because it ain’t the manly thing to do. They’re too macho.”
Jackson has been a passionate advocate of male cancer awareness since last year when he helped launch One For The Boys – a campaign set up to educate men of all ages about the variety of cancers that can affect them and to encourage earlier detection.
Jackson decided to support One For The Boys after he learned that friends had secretly coped with cancer without telling anybody.
Jackson has teamed-up with the new crowdfunding website MyGoodness.com to run an online raffle to raise money for the campaign. In turn, people have the chance to win a ‘money can’t buy’ experience including a weekend in London, lunch with Samuel L.
Jackson and an invitation to join him and his friends at the fashion ball he's hosting on June 15th to benefit One for The Boys.
In addition to lunch with Samuel L. Jackson, MyGoodness will offer certain donors exclusive gifts and rewards. Those who contribute £50 or more will get an exclusive DVD or poster, donors of £100 and the “top sharers" (donors who get the most friends to make a donation) will have the actor follow them on Twitter, and for the very top donors who contribute £1000 or more, Sam will record a bespoke voicemail on their mobile phone.
MyGoodness.com, founded by Severine Balick and Nathalie Verrando, enables the socially conscious shopper to find stylish handpicked products while also giving back to great causes and charities. The opportunity to meet the Pulp Fiction star is the first of the company’s new line of ‘money-can’t buy’ experiences.
"We are very excited to work with MyGoodness because Nathalie and Severine are genuine philanthropists and were keen to provide us their platform to raise money and awareness for One for the Boys, says Jackson. We wanted to raffle off a 'money can't buy' experience to promote male cancer awareness and MyGoodness was a perfect match for thiscampaign."
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MyGoodness is an online destination where influencers, brands and celebrities raise money for good causes. Founders Nathalie Verrando and Severine Balick met in London when they were both working in the fashion and luxury industry and were keen to find a way to be more involved in philanthropy. Both creative and determined, they used their contacts and knowledge of fashion and marketing to build MyGoodness as the coolest destination to shop for good causes.