The investment in the system and the 360-degree loyalty program shows the Oneida Nation and Turning Stone’s respect for its patrons.
Oneida Nation Homelands (NY) (PRWEB) December 04, 2014
Turning Stone Resort Casino and the Oneida Indian Nation received high praise for their state-of-the-art gaming transformation, leading customer service, and innovative players reward program in a recent article from top industry publication Casino Enterprise Management.
“The Oneida Nation’s Turning Stone Resort Casino in upstate New York marked a new milestone in its 21-year history last spring by transforming its casino floor in record time with powerful systems technology designed to take its customer service and player rewards to new heights,” said the article by Casino Enterprise Management Managing Editor Marian Green. “This technology, coupled with other Turning Stone initiatives, is keeping the resort ahead of the curve in an increasingly competitive landscape.”
In response to guest feedback, the Oneida Indian Nation invested $15 million in gaming upgrades earlier this year including floor-wide cash-play slot machines. The Nation also implemented an upgraded free-play program, a resort-wide loyalty initiative, and an industry-leading bonus offer for Bingo players.
“Turning Stone now can offer an experience more like that found in Las Vegas casinos and give players much more variety in the games they play. But beyond the ability to accept cash at the machines and offer both video gaming machines and traditional slots, the new, robust system enabled Turning Stone to offer an industry-leading 360-degree loyalty program to reward its guests,” the article said. “The investment in the system and the 360-degree loyalty program shows the Oneida Nation and Turning Stone’s respect for its patrons.”
The article also lauded Turning Stone for its vast on-site entertainment options beyond gaming, saying “Turning Stone has added amenities and entertainment offerings that appeal to a wide swath of customers. In addition to the hotel-casino, golf courses, tennis courts and spas, the resort includes an upscale boutique hotel called The Lodge, the nightclub Lava, new restaurant offerings and Exit 33, a new area of the property that includes several music venues, including country-western-themed Tin Rooster, the Turquoise Tiger piano bar and The Gig, a rock venue.”
But Turning Stone is not just resting on its laurels. Last month, the Oneida Nation unveiled its latest development project at Turning Stone Resort Casino, a luxury retail outlet and entertainment complex, known for the moment as “The Next Big Thing,” until an official name is unveiled. The development will be an expansive 250,000 square foot enclosed venue, featuring an eclectic mix of 60 luxury brand retailers, 15,000 square feet of varied dining options, a six-screen movie theater, a deluxe bowling alley, and impressive designer features including fountains that captivate guests with daily water shows.
In the Casino Enterprise Management article, Oneida Nation Representative and Nation Enterprises CEO Ray Halbritter said of Turning Stone’s dedication to expansion and unparalleled customer experience, “It actually goes back to our cultural heritage, which is that you treat people who are in your home like family. In a business application, having that knowledge about what your guests want is so helpful because you do want to please them; you want them to be happy. No matter how good a property you build, in today’s age you can go to so many places with great hotels and restaurants and experiences. I think it’s important to distinguish yourself by how you treat people. That’s a key foundation for our future.”
Read the full Casino Enterprise Management article highlighting Turning Stone at http://www.casinoenterprisemanagement.com/articles/december-2014/turning-stone-delivers-leading-edge-rewards-experience.
About Turning Stone Resort Casino
A premier four-season, destination resort in Upstate New York, the Oneida Indian Nation’s Turning Stone Resort Casino is conveniently located about 30 miles east of Syracuse at NYS Thruway exit 33. Turning Stone was named “Most Excellent Golf Resort” in 2010 by Condé Nast Johansens. The Academy of Country Music named Turning Stone “Casino of the Year” in 2009. The resort offers world-class gaming, golf, entertainment, accommodations and spa facilities, and has earned AAA Four Diamond ratings for The Lodge, The Tower Hotel, and Wildflowers restaurant.