Oneida Ltd. and Anchor Hocking Launch New Consumer Website with Innovative Responsive Design

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EveryWare Global, Inc. creates an exceptional brand experience for customers with a new consumer website showcasing its two legacy brands, Oneida and Anchor Hocking. The new consumer website features a responsive design, creating a seamless experience for customers on any device they choose to use.

New Oneida Anchor Hocking Website

New Oneida Anchor Hocking Website

The website has been completely redone with a responsive design providing users on any desktop, laptop, tablet or mobile device, an optimal viewing, browsing, reading and shopping experience, stated Jaci Volles, Chief Marketing Officer, EveryWare Global.

EveryWare Global, Inc. creates a new brand experience for customers with a new consumer website. Two great legacy brands, Oneida an exceptional quality flatware company since 1880 and Anchor Hocking a proud American glassware manufacturer since 1905, are now fully integrated online. The new consumer website was released earlier this month with increased functionality designed to create a seamless experience for customers, no matter what device they are using.

“The website has been completely redone with a responsive design providing users on any desktop, laptop, tablet or mobile device, an optimal viewing, browsing, reading and shopping experience. As the number of users accessing our website on tablets or mobile devices has increased by double digits over the last couple years, we felt it was imperative to address this pivotal design enhancement,” commented Jaci Volles, EveryWare’s Chief Marketing Officer.

One of the most notable changes to the site, however, involves the integration of Oneida and Anchor products. Merchandising for both brands is now fully integrated into one comprehensive collection. Products may be perused across various categories including dining, food preparation, and storage and organization. The renovated site also features a streamlined checkout for an easier and much quicker checkout process.

The company also aims for the site to enhance customers’ experiences in the kitchen, at the table and around the home. A new idea gallery section called “CreateXpressions” offers ideas and solutions for how to use Oneida products. It is an excellent resource for enhancing tabletops, kitchens and beyond. From tabletop settings, organizational tips, decorating ideas, DIY and repurposing, this new section offers users inspiration and great idea generators.

EveryWare Global, Inc. will continue to implement website enhancements and launch new products dedicated to continuous improvement for the customer experience.

About EveryWare Global Inc.
EveryWare is one of the world’s largest designers and sellers of tabletop and food preparation products for the consumer and foodservice markets. It is also the largest supplier of dinnerware to the foodservice industry in North America. The company operates in the United States, Canada, Mexico, Latin America, Europe and Asia. EveryWare’s global platform allows the company to market and distribute its total tabletop solution of products including flatware, dinnerware, crystal stemware, glassware, serveware, cutlery, buffetware, candle glass, floral glass, spirit bottles, kitchen tools and gadgets and kitchen accessories. Driven by devotion to design, EveryWare is a leading global marketer of trusted brands in dining and food preparation and is recognized for providing quality tabletop and kitchen solutions. EveryWare’s brand portfolio includes two iconic US brands Anchor Hocking and Oneida, along with Sant Andrea, Viners, Buffalo, Delco, Fire King, George Wilkinson, Mermaid, and Long Life.

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Amy Gebhardt
Oneida Ltd.
+1 (315) 361-3801
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