OneIMS Launches Redesigned Website for The Cruise Control Store

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The Chicago web design company overhauls an auto industry giant.

Integrated Marketing Company

OneIMS Web Design

A business of this size and with this big of a customer base needs ecommerce web design and development that can keep up.

For more than 25 years, The Cruise Control Store has made a name for itself as an authority in selling and installing aftermarket, upgraded cruise control kits. Its outdated website didn't always accurately represent the company's reputation for quality, though, and was due for an upgrade of its own. With a redesigned and relaunched website from Chicago web design company OneIMS, the online retailer now has a full cosmetic overhaul with an array of new features under the hood.

The Cruise Control Store has long set the standard when it comes to selling, installing and troubleshooting cruise control kits. While the business has evolved into an industry leader since its humble beginnings as a two-man operation in the 1970s, its former website only told part of the story--and the team decided it was time to kick things into high gear. After consulting with Chicago web design company OneIMS, they determined that an upgrade was in order. "The Cruise Control Store is a huge name in its industry, and they should have a website that fully represents their expertise and authority," said Bijoy Samuel, Director of Business Development at OneIMS. "We wanted this website to not just look better, but perform better, too. After all, that's exactly the service their business provides."

In addition to the site's new design, the team at OneIMS implemented a new ecommerce sales platform that will steer The Cruise Control Store toward a place in the online sales winner's circle. Now powered by the industry-leading Bigcommerce platform, the website makes it easier for its visitors to browse through, choose and order cruise control kits from the company's massive inventory.

"A business of this size and with this big of a customer base needs ecommerce web design and development that can keep up," said Samuel. "Powering their store with Bigcommerce gives it the infrastructure it needs to manage its inventory and keep providing the customer service that has made this company a big name for decades." With this and other upgrades to the site, The Cruise Control Store is ready to keep its reputation strong for the long haul.

To learn more about The Cruise Control Store, visit them at .

About the Cruise Control Store:

Headquartered in Saginaw, MI, The Cruise Control Store, a division of M&R Electronics, sells, installs and troubleshoots cruise control kits for a wide variety of motor vehicles. An industry fixture for more than 25 years, they offer products and services for 99 percent of all domestic and Japanese/Korean models, and have earned a reputation for a dedication to customer service. To learn more about The Cruise Control Store, visit them at .

About OneIMS:

Specialists in online marketing strategies, Chicago web design company OneIMS specializes in ecommerce web design and more for a broad range of industries. From local businesses to major national brands, OneIMS offers a variety of design, development, marketing and management services. To learn more about OneIMS, visit or call 1-888-ONE-IMS-1.

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