Mobile Advertising Market and Online Ad Spending Analysis and Forecast at ReportsandReports.com

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Global Mobile Advertising Market 2014-2018 and Global Online Ad Spending Market 2015-2019 are new research reports added to ReportsandReports.com.

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With an increase in browsing online videos and rapid growth in programmatic advertising, the global mobile advertising market is expected to grow at a rapid pace. An increase in the number of mobile devices has encouraged advertisers to choose mobile advertising. The global mobile advertising market is expected to grow at a compound annual growth rate of 24.24% during the period from 2014 to 2018. As consumers are spending more and more time browsing the net and watching videos on their mobiles, there is a huge potential for mobile video advertising. Leading countries in the mobile advertising market are the US, UK and Japan. The three leading industries which invest in mobile advertising are pharmaceutical, retail and financial services. Growth in online advertising is in turn fueling the growth of global online ad spending market. Increasing use of internet and data-driven advertising are the main factors which are contributing to the growth of the online ad spending market. The global online ad spending market is expected to grow at a compound annual growth rate of 14.83% during the period from 2015 to 2019.

The global advertising market is segmented on the basis of advertising platforms into search, display, and messaging. In the global advertising market programmatic video for mobile devices is the fastest growing segment as advertisers are buying mobile ad space through programmatic channels. During the forecast period, mobile RTB (real time bidding) is expected to increase from 30% to 45% of total ad buying. For better targeting and positioning, companies are increasing their online ad budgets. Companies are now monitoring performance tracking criteria through different tools which helps them to monitor the performance of their online advertising campaigns, which helps in planning future ad investment. The online ad spending market is expected to be driven through native advertising which is more effective. Leading countries in the online ad spending market are the US, UK and Canada.

Key players in the global market for mobile advertising are Google, Twitter, Facebook, Yahoo, Microsoft, and Millennial Media. Other important vendors in the market are Opera Mediaworks, Flurry, Apple, MoPub, HasOffers, Chartboost, Amobee, Vungle and InMobi. Issues about privacy and security are the biggest challenges to the growth of the market. Major companies in the online ad spending market are Google, Facebook, Yahoo and Microsoft. Other prominent vendors in the market are LinkedIn, Twitter, Taobao, Sina, Youku, Tencent Weibo, Millennial Media, Baidu, Sogou, and Soufun. The biggest challenge to the growth in the online ad spending market is concerns about data security.

The report covers the current scenario, market size, drivers, market trends, opportunities, challenges and threats, growth prospects, product offerings, key vendors, impact of drivers and challenges, and strengths and weaknesses of vendors.

Order a copy of “Global Mobile Advertising Market 2014-2018” report at (Prices start at US $2500 for a single user PDF) http://www.reportsnreports.com/Purchase.aspx?name=319499 .

List of Exhibits:

Exhibit 1: Market Research Methodology
Exhibit 2: Mobile Advertising Market Segment
Exhibit 3: Global Mobile Advertising Market 2013-2018 (US$ billion)
Exhibit 4: Global Mobile Advertising Market by Platform 2013 and 2018
Exhibit 5: Global Mobile Advertising Market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 6: Global Mobile Advertising Market by Geographical Segmentation 2013-2018
Exhibit 7: Global Mobile Advertising Market in the North America 2013-2018 (US$ billion)
Exhibit 8: Global Mobile Advertising Market in the North America by Segment 2013
Exhibit 9: Global Mobile Advertising Market in EMEA 2013-2018 (US$ billion)
Exhibit 10: Global Mobile Advertising Market in EMEA by Segment 2013 and more.

Order a copy of “Global Online Ad Spending Market 2015-2019”report at (Prices start at US $2500 for a single user PDF) http://www.reportsnreports.com/Purchase.aspx?name=319500 .

List of Exhibits:

Exhibit 1: Market Research Methodology
Exhibit 2: Online Ad Spending Format
Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
Exhibit 6: Online Ad Spend By Industry 2014
Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion) and more.

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