New Fashion Label Delikate Rayne Launches Online Clothes Shopping E-Boutique With VIP Pre-Orders

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Moon Shadows Collection Features Cruelty-Free, High-End Contemporary Clothing

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Delikate Rayne, a new woman's fashion label pronounced “Delicate Rain,” announces the launch of its E-Boutique for online clothes shopping. Specializing in edgy, sophisticated ready-to-wear contemporary clothing crafted using premium, cruelty-free textiles. Delikate Rayne is inviting fashion enthusiasts to join the Delikate Rayne VIP Pre-Order Event today. The VIP event will run from today until the official launch of the E-Boutique on December 16th.

Becoming a DR VIP is simple. All new visitors to the site will see a Newsletter Sign-Up Form appear and after registering will receive updates on the latest Delikate Rayne collection, events and gain early VIP access to the newest items. Early access ensures that VIPs have exclusive first look and pick of the latest items before the launch of the Delikate Rayne E-Boutique on December 16th. VIP sign up is also available by using the "Become a VIP" field at the bottom of the homepage.

Komie and Meg Vora are the sister design duo behind the brand Delikate Rayne. Their names combined together translate to "delicate rain" in Hindi. As life-long vegetarians, combined with their strong affinity for affluent fashion, they have set out to fill a particular vacancy that currently exists within the industry. Delikate Rayne fills the gap for women who seek cruelty-free garments embodying an understated glamour, designer aesthetic while upholding the quality and standards of a high-end line. With the launch of the E-Boutique, online clothes shopping for ethical fashion has become simpler and more efficient.

According to the founders, “DR is the solution for the woman who has an equal fondness and passion for luxurious contemporary style and animals. A true lover of both, she is not going to compromise her own tenacious sense of style or compassion for one over the other. The line stresses the power of individuality and sustainability, its pieces serve as a vehicle to express the natural allure of this unfiltered, worldly female.”

The current campaign for the new “Moon Shadows” collection stars former America's Next Top Model, Hannah Jones. "Moon Shadows" is made up of a contrasting light and dark color palette. The contemporary clothing primarily consists of blacks, whites and ivory with the inclusion of a striking emerald green that has been deemed Pantone's 2013 Color of the Year. Laundered chiffons, buttery vegan leather, and silky satins are apparent throughout the collection.

Extra attention and detail went into the construction of the pieces, which display an expert blend of minimalism and European sensibility. The collection is showcased through daring silhouettes, clean lines, asymmetrical cuts and other apparent contradictions that bring focus to Delikate Rayne's philosophy of unwillingness to conform to expectation.

Key pieces in this cruelty-free collection include: The polished asymmetrical sleeve blouse, the refined slit-back blouse featuring vegan leather details and back cut-outs, and the vegan leather and chiffon maxi skirt with intricate detailing. The contemporary clothing line is priced between $165-$500 and sold exclusively via the online clothes shopping available at the Delikate Rayne E-Boutique.

Delikate Rayne's direct-to-consumer online clothes shopping strategy allows for high-quality customer service and cruelty-free contemporary clothing. All pieces come hand packaged in a keepsake Delikate Rayne signature box.

Designed and made in Los Angeles, Delikate Rayne offers women a new approach to designer fashion. With the VIP Pre-Order Event, VIPs can discover Los Angeles’ newest fashion revolution today and purchase the stylish innovations before the official E-Boutique launch on December 16th.

For all general press inquiries including press samples, pulls and lookbooks: e-mail press(at)delikaterayne(dot)com.

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Ashkan Sobhe
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