Mesa, AZ (PRWEB) February 06, 2014
Socious, a leading provider of online customer community software to businesses, nonprofit associations, and user groups, released its annual year-in-review today. The announcement details Socious's continued growth in the competitive social CRM software market.
Socious reported year-over-year software sales revenue growth of 28%. Socious, whose SaaS platform helps organizations increase customer engagement and reduce support costs through peer-to-peer online communities, recorded revenue growth topping 25% for the fourth year in a row.
"2013 was the most successful year in Socious’s twelve-year history. Both businesses and nonprofit membership organizations, like associations, are responding to the fact that the customer engagement fuels an array of other business objectives," said Paul Schneider, senior vice president and co-founder of Socious.
Key 2013 highlights for Socious include:
Revenue & Market Share
A 50% increase in directs sales (non-channel partners sales) drove a customer base increase of 29.7% in 2013. Socious’s new customers ranged from multi-billion dollar enterprise software companies to leading international associations and user groups.
Socious released over 220 enhancements to support its customers in 2013. These included major updates to the way that organizations can use events and calendars to keep community members engaged, APIs, and reporting.
With a premium placed on customer service and success, Socious continued to post a churn rate well below software industry averages.
Socious published over 80 new educational articles, ebooks, and videos at blog.socious.com and in other industry publications on the art and science of launching and managing a private online customer or member community.
Socious established several international partnerships to provide and support Socious software in the Netherlands and Australasia.
Socious’s growth resulted from companies’ recognition that strong customer relationships drive new sales, reduced support costs, and product innovation. Schneider continued, "Our online community platform plays a unique role in helping organizations provide more value to their customers, increase retention, and gain visibility into their markets."
The importance of consistent insight into customers’ challenges, motivations, and product feedback are the primary drivers behind predictions from industry research firms, such as MarketsandMarkets, that the social CRM market will grow from $1.91 billion in 2013 to $9.08 billion in 2018.
Socious forecasts accelerated growth in 2014 as more companies make customer communities a central part of their customer relationship management strategy and nonprofit membership organizations seek to increase member engagement and value to their members.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, user groups, and associations. The Socious platform includes private social networking, customer communication tools, discussion forums, membership management, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Take an online tour of Socious online community software.