Many companies are on the verge of investing in customer community strategies. However, many executives have never done it before. Through this ebook, we want people to know that they are not alone.
Gilbert, AZ (PRWEB) September 02, 2014
Socious, a leading provider of online customer community software and services to large and mid-sized organizations, announced the release of its new ebook, 50 Reasons Why Real Companies Created Online Customer Communities. The educational guide enables business executives to leverage insight from existing online customer communities to plan and execute their own social crm strategies.
While Socious has published dozens of ebooks, guides, and toolkits, this new 55-page publication is Socious’s most extensive online community research to date. The ebook uncovers a range of business outcomes that drive the creation of online customer communities, as well as the feature sets and community management practices that support these strategies.
“Many companies are on the verge of investing in customer community strategies. However, many executives have never done it before. Through this ebook, we want people to know that they are not alone. Successful businesses of all types and sizes have created thriving online customer communities,” said Joshua Paul, Socious’s Senior Director of Marketing and Strategy.
The Socious research team combed through dozens of publicly available news releases and industry press accounts to identify reasons why companies planned and launched online customer communities. The ebook includes examples of customer community strategies in a variety of industries, including:
- Communication technology
- Education technology
- Management consulting and training
- Information security
Online customer communities bring customers, employees, and partners together for the success of the customer. They are central social spaces, usually hosted and run by companies to enable their customers to share ideas, get help from experts, and build relationships with the company’s ecosystem of customers and partners.
Customer engagement in company-run online customer communities receives much less attention than large public social networks, like Facebook, LinkedIn, or Google+, mainly due to higher barriers of entry and the complexity of the community-based crm strategies. However, these private social networks for customers are relied on by most sizable business-to-business companies to improve customer retention, identify customer advocates, control support costs, and increase innovation in the product development process.
The free ebook, 50 Reasons Why Real Companies Created Online Customer Communities, is available at socious.com.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, user groups, and associations. The Socious peer-to-peer community platform includes private social networking, customer communication tools, discussion forums, membership management, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Socious provides a full range of professional services to help organizations plan, launch, and manage their online customer or member community. Take an online tour of Socious online community software.