When Google displays search results, video links are shown with a thumbnail, helping it stand out amongst all the static listings and allowing for broader visibility.
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Toronto, Canada (PRWEB) August 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top reasons for adding a video component to any online marketing campaign.
Search engine optimization (SEO) is about making web sites more discoverable to search engines and shareable by users. While there are numerous ways to increase user engagement, including, blogs, articles, infographics, and social media, one of the most powerful tools is video.
According to statistics, Google, the world’s largest search engine, processes 4.8 billion searches from Canadians each month. Google also owns YouTube and, as a result, places a high importance on the use of video. Whether the video is linked to YouTube or is self-hosted, it can significantly enhance a brand’s chances of getting discovered online, comments Numero Uno Web Solutions. (Source: Breikss, C., “Canadian Internet Usage Statistics on Mobile, Search and Social,” 6s Marketing web site, November 21, 2012; http://www.6smarketing.com/blog/infographic-canadian-internet-usage-statistics/.)
“When Google displays search results, video links are shown with a thumbnail, helping it stand out amongst all the static listings and allowing for broader visibility. Studies also show that online video search results have a 41% higher click-through rate than plain text results,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “That said, for SEO purposes, it’s probably better to have a video hosted on the brand’s web site. While YouTube is a great platform, it can draw users away from the original site.” (Source: Scott, J., “How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study,” ReelSEO.com, 2011; http://www.reelseo.com/videos-ranking-universal-search-results-video-seo-study/.)
This is important, Iaboni adds, when you consider that video not only attracts visitors to a site, but also causes them to stay, on average, two minutes longer than they would on sites without. Since Google and other search engines rank sites based on how useful the content is, they are more likely to reward sites that people visit and consistently take the time to explore, she points out.
“Done correctly, a video can improve a brand’s SEO,” Iaboni concludes. “Whether a brand hosts it on their web site or it’s embedded on YouTube, video can help sites rank higher than those sites using no video, a separate YouTube channel, or even outdated delivery methods like Flash.”
To learn more about how Numero Uno Web Solutions can help develop a unique local mobile marketing campaign, visit the company’s web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).