Toronto, Canada (PRWEB) July 18, 2013 -- Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top marketing trends for smaller businesses.
"There’s more to an effective marketing campaign than the message; it’s also about how consumers receive that message. In fact, the most effective marketing campaigns are able to adapt to new trends and platforms," says Marco Reuter, business development manager at Numero Uno Web Solutions. "Where marketing was once limited to expensive avenues such as print, TV, and radio, today it has evolved to embrace more economically viable options, including personal computers, smartphones, and tablets. By being flexible and adopting new marketing trends, smaller firms can enhance online brand awareness, both locally and globally."
As Reuter explains, content is the backbone of digital marketing, and is the reason people click on a site and read, view, or share information. As a result, search engines like Google reward sites with high-quality content, while penalizing those brands that use low-quality copy that they deem to be spam. Therefore, content marketing is about creating fresh, engaging, and targeted copy that both readers and search engines find engaging.
According to a recent study by comScore, 34% of Canadians reportedly used a smartphone in 2012. They also spent $22.3 billion on e-commerce, a 10% increase over 2011. Today, almost half of all Canadians use a smartphone, with Ontario accounting for 41% of the market. In just a few short years, mobile devices have become the marketing platform for brands looking to connect with consumers. (Source: "Smartphones Take the Lead in Canada," eMarketer, March 26, 2013; http://www.emarketer.com/Article/Smartphones-Take-Lead-Canada/1009759.)
To reach this demographic, says Reuter, smaller businesses need to ensure their web sites are optimized for mobile devices, meaning on-the-go customers can read and navigate content on their small, mobile screens; failing to do this can result in missed opportunities.
The experts at Numero Uno Web Solutions have noticed a new trend emerging called "continuous marketing." For web sites to be discoverable by search engines and increase their online ranking, they need to be creating a steady stream of content, publishing, and marketing. That includes creating content designed for the web site and social media channels like Facebook, Twitter, and Google+.
"Unfortunately, it takes a lot of time and energy to maintain continuous marketing; something that can be in short supply for smaller businesses," Reuter concludes. "That’s why it’s important to hire an online marketing firm that is current with the top marketing trends and has a proven track record of helping brands reach their target audience."
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Marco Reuter, Numero Uno Web Solutions Inc, http://www.numerounoweb.com/, 905-856-2012, [email protected]
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