The Internet has changed the way companies market and advertise their brand, products, and services. With potential customers just a click a way, firms need to ensure their web sites are readily discoverable and the content is engaging.
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Toronto, Canada (PRWEB) August 28, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is announcing its top three content marketing strategies for brands looking to make their web sites more discoverable on search engines and more shareable by users.
“The Internet has changed the way companies market and advertise their brand, products, and services. With potential customers just a click away, firms need to ensure their web sites are readily discoverable and the content is engaging,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “After all, proper SEO [search engine optimization] is about publishing great content that people want to engage with and share, not manufactured link-building strategies or code-based techniques.”
A customized content marketing strategy helps smaller brands engage customers and promotes brand loyalty, Iaboni explains. With every online company vying for the same attention and customer interaction, brands need to find creative ways to stand out in a very crowded medium. For brands looking to maximize customer engagement, there are a number of proven content marketing strategies they can employ, according to Iaboni.
“While blogging is perhaps the easiest entry into content marketing, it’s also the most misunderstood. Today’s online users are savvy; they don’t want to read a hard sales pitch. And if they don’t want to read it, they certainly won’t want to share it with others,” Iaboni adds. “To be effective, articles and blogs need to be informative. They also need to evoke an emotional reaction; whether it’s anger, surprise, or excitement, users will share content they connect with.”
How does a brand make its online content stand out? It’s all in the titles. No matter how great the content is, it’s for naught if no one reads it, says Iaboni. The experts at Numero Uno Web Solutions know that online users click on titles that are obvious and informative, as people like to know what they are going to be reading about. Titles that are overly witty or use cheeky phrases can be confusing and get skipped over, according to Iaboni.
“Successful online content is structured differently than copy would be in a newspaper, magazine, or journal. Online content, in an effort to make it easier to read, is made up of shorter paragraphs,” Iaboni concludes. “To make articles even easier to digest, brands can order their content with numbers—for example, ‘3 Secrets to Successful Online Marketing.’ The easier that content is to read and understand, the more likely users are to share it.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).