Our new brand enables us to expand into markets outside of the baking community and appeal to a broader audience of consumers who buy cooking ingredients on the Internet.
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Rockford, MI (PRWEB) October 15, 2014
Beanilla.com, the leading online purveyor of gourmet vanilla beans and baking extracts, is pleased to announce the launch of its new online spice store, SpiceJungle.com. The company's new brand, SpiceJungle®, targets a growing number of online shoppers in search of bulk spices, herbs, and culinary ingredients.
Founded in 2005, Beanilla attributes the last nine years of sweet success to selling gourmet vanilla beans to a growing number of consumers who shop for baking products online. “After nine years of selling vanilla in a relatively thin market, we are extremely excited to announce the launch of SpiceJungle.com,” said Rob Conley, Founder & CEO of Spice Jungle, LLC. “Our new brand enables us to expand into markets outside of the baking community and appeal to a broader audience of consumers who buy cooking ingredients on the Internet.”
Full of vibrant photography, sleek design, and engaging content, the new website appeals to the culinary enthusiast seeking unique and hard-to-find ingredients. The website sells over 400 products and specialty food items such as sea salts, peppercorns, dried mushrooms, and chiles.
With the user experience firmly in mind, SpiceJungle features unique and whimsical copy that goes against the norm. For this, the company called upon Garrett McCord, a freelance food writer and co-author of the cookbook, Melt: The Art of Macaroni & Cheese. Unlike other online spice stores that simply list product ingredients and their basic usage, Garrett creates a fun and engaging way for visitors to learn about SpiceJungle's products through his expressive product descriptions.
"As a new online spice company entering the arena, we want SpiceJungle.com to be different; we want SpiceJungle.com to stand out," said Conley. "With the engaging content that Garrett produced, customers are going to remember SpiceJungle not just as another eCommerce site, but as a place they can sit back with a cup of coffee and have fun reading while they learn about exotic ingredients from around the world."
"Being different" is an important characteristic that Conley believes is necessary as a new startup to distinguish itself in a highly competitive, fast growing market of consumers who shop for food products online. According to a new report released this October, retail consulting firm Brick Meets Click (BMC) predicted that online grocery shopping will account for between 11 to 17 percent of U.S. grocery shopping by 2023, up from a current 4 percent. "These statistics are staggering, yet we are seeing this trend happening,” said Brent Reame, Partner/COO of Spice Jungle, LLC. "Every year, we receive about a 65 percent increase of online shoppers who visit Beanilla.com. As a result, our revenue increases, on average, by nearly 75 percent each year."
Using the same sales strategy that has made Beanilla so successful over the last nine years, SpiceJungle sells all of its products in both bulk and retail quantities. By having a vast selection of competitively priced bulk spices and herbs, distinguishes the company from most other online spice stores. Whether consumers need just a pinch or more than a pound, the website caters to a wide audience, from the at-home cook or homebrewer, to the foodservice industry and commercial buyer.
"We are excited to watch SpiceJungle.com grow as more and more consumers turn to the web for all of their culinary needs," said Conley.
Beanilla is the leading online purveyor of gourmet quality vanilla beans and vanilla products. The company’s vision has held steadfast since the company was founded by West Michigan entrepreneur Rob Conley in 2005. From his apartment bedroom, with no monetary investment and just a handful of vanilla beans as inventory, 23-year-old Conley embarked on a vision to make vanilla beans—the second most expensive spice after saffron—more accessible and affordable to home cooks.