Increasing Penetration of Next Generation High-Speed Broadband Internet Drives the Online Advertising Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Online Advertising markets. Global market for Online Advertising is projected to reach US$265 billion by 2020, driven by increasing penetration of next generation high-speed broadband internet and spiraling sales of smartphones and tablets.

Online Advertising: A Global Strategic Business Report

Follow us on LinkedIn – Marketing and promotional activities have a critical role to play in enabling organizations to distinguish themselves from their competitors and also to successfully position their brands. While print media dominated marketing strategies in the past, the advertising landscape is rapidly transforming with the emergence of the Internet and the advent of digital advertising technologies. With most businesses having an established virtual world presence, online advertising is steadily evolving into a simple, efficient, and cost-effective medium of advertising. In addition to its lower costs compared to print campaigns, online advertising enables targeting, tracking, flexibility, and interactivity. Key factors driving growth in the market include expanding Internet user base, rise in mobile Internet subscriptions, launch of 3.5G and 4G communication technologies, spiraling sales of smartphones and tablets, and growing use of social media networking sites. Increasing distribution of films and music online also presents significant growth opportunities for online advertising.

Increased consumption of digital media and rapidly changing consumer internet usage behavior are benefiting the popularity of online advertising. The intensely competitive market landscape additionally makes targeting the right audience base of prime significance for businesses to gain an edge over competitors. Search is the most prominent online advertising format, although organizations now increasingly prefer interactive formats involving display ads, mobile advertising, and videos to enhance the effectiveness of marketing initiatives. Paid search is expected to continue witnessing innovation in the form of attractive images in ads, richer product information, improved localized search results, and enhancements to mobile ads through geo-targeting and click-to-call. Display advertising is expected to make rapid progress in the coming years due to its ability to accurately target consumer clusters. The gap between search and display advertising is forecast to narrow down in the coming years with the growing popularity of real-time bidding, whereby advertisers can place bids on one impression at a given point of time, enabling them to pick the right impression or viewer on the right website at the right time. Mobile advertising, social media advertising, and online video advertising also present opportunities for growth in the market.

As stated by the new market research report on Online Advertising, the United States represents the single largest market, worldwide. Increasing trend towards online shopping, growing preference for interactive marketing campaigns, and the rising significance of targeted marketing strategies, are factors driving growth in the market. Latin America ranks as the fastest growing market with a CAGR of 13.1 over the analysis period, supported largely by strong adoption among Small and Medium Enterprises (SMEs). SMEs are increasingly banking on online advertising for selectively and cost-effectively targeting their customer clusters.

Major players covered in the report include Inc., AOL Inc., Baidu Inc., Conversant Inc., Eniro AB, Facebook Inc., Google Inc., IAC/InterActiveCorp., InfoSpace Inc., LinkedIn Corporation, MSN , Sina Corporation, Inc., Tencent Inc., TOM Group Limited, TradeDoubler AB, Twitter Inc., Yahoo! Inc., and Xaxis, among others.

The research report titled “Online Advertising: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US$ Million for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. The report analyzes the market by the following Modes/Formats – Search, Display, and Others. The US market is additionally analyzed by the end-use sectors such as, Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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