Robust Growth in the Retail Industry Drives the Online Search Ads Market, According to a New Trend Report Published by Global Industry Analysts, Inc.

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GIA announces the release of a trend report on Online Search Ads. Market for Online Search Ads is projected to witness robust growth led by strong growth in the retail industry, growing trend towards online shopping and increased adoption of search advertising among retailers.

Online Search Ads: A Trend Report

Follow us on LinkedIn – Search advertisements refer to those web-based advertisements which are placed on web pages that display search results in response to specific search criteria. These advertisements correspond to the search parameters entered by users in the toolbar of the search engine. In recent years, online search advertising has emerged as an effective form of paid advertising, garnering a considerably higher Return on Investment (ROI) than other existing advertising media. Besides helping in increasing online sales, a number of large retailers are using online search ads to fuel growth in in-store sales.

The trend report titled “Online Search Ads” announced by Global Industry Analysts Inc., is a focused research paper which provides cursory insights into the market. The report also provides market estimates and projections for Online Search Ads in the US and China in US dollars for years 2012 through 2017. Also covered are companies such as, Baidu Inc., CBS Interactive Inc., Empresario Inc., GetIt Infoservices Pvt. Ltd., Google, Microsoft, Naver Corporation, WebSearch LLC and Yahoo Inc., among others.

For more details about this trend report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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