fishbat Explains 4 Misunderstandings About Content Marketing

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Following an article posted on Entrepreneur, fishbat, an award winning online marketing company, details four misunderstandings about content marketing.

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fishbat, an award winning online marketing company, details four misunderstandings about content marketing and why it’s beneficial to your business.

Following a March 17th article posted on Entrepreneur titled “4 Big Misconceptions About Content Marketing,” content marketing has many advantages over traditional outbound marketing, such as higher follower engagement, higher brand awareness, and lower costs.

Justin Maas, vice president of client relations at fishbat, an award winning online marketing company agrees. “Too often I notice small businesses engaging in online marketing unsuccessfully. This is due to misunderstandings about proper content marketing strategies.” Maas discusses four mistakes he often sees small businesses make.

1. Searching for a content marketing ‘formula’. “A simple formula of content marketing does not exist. Content marketing is about seeing what works, seeing what doesn’t work, and constantly altering the strategy,” says Maas.

2. Not promoting content. “While great content is important, if it is not promoted, it is a wasted effort. Promotion can vary from business to business, but some successful ways are via social media, email lists, or promotions in brick and mortar stores,” Mass explains.

3. Producing content merely to produce content. “Every post, every blog, every picture should have a purpose. If the purpose is simply to get likes or to fill in today’s schedule, it is not good content. While the content might get a few likes, it will not help generate revenue or brand awareness in any way,” says Maas.

4. Only producing content to advertise. “Taking tip No. 3 into consideration, content marketing can still be fun as long as it has a purpose. Content that educates followers and promotes their engagement is a great way to promote a brand and create a following,” Mass explains.

fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


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