Online Reputation Manager Reveals the Importance of Claiming Brand Names

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The brand experts at JW Maxx Solutions share why names mean everything in proper reputation management and offer three relevant tips everyone should know.

What’s in a name? For those who are starting to build their online brand, everything.

“One of the biggest mistakes that you can make when you start building your online reputation is neglect to secure your own name,” says JW Maxx CEO Walter Halicki.

JW Maxx Solutions, the Internet reputation management expert, knows that when building a brand, an individual wants to make sure that they can stand out. They do this by claiming their name or brand name and building it. However, what happens when they wait too long to claim that name? Here are several things that everyone should know about claiming their names online.

1. If someone waits claim their name and they start to gain any notoriety, chances are that whatever websites or profiles they have not taken control of will be snatched up by a competitor, someone who wants to take advantage of the name for their own gain, or someone who wants to damage it. If someone gets control of another person’s brand name, they control it. The result is that the name is sullied and it becomes very difficult to curb the damage that has been done.

2. When choosing a name for their brand, it is important to choose carefully. It is important that businesses choose strong names that will give potential customers a sense of what the company does, but it is also important that it chooses a name that will stand out. Brand and reputation management expert JW Maxx Solutions says that choosing a brand name that is too vague or similar to other brands will make it hard for a company to stand out among its competition.

3. Once a company has chosen a strong brand name, and has made sure that they have not chosen something too competitive for their goals, they need to take action to protect it. The first step is claiming a .com domain for the brand and the important social profiles that go with it. That way the brand is protected from those who may wish it harm.

Seeking the help of an expert Internet reputation manager like JW Maxx Solutions can help those who are trying to build or establish their brand. Those who have fallen victim to brand jacking, and have renegade sites associated with their name can gain access to tools that will help their own sites rise above the imposters. In addition, JW Maxx Solutions can help companies find brand names that will help them stand out instead of fading into the background, and will ensure that all the essential sites and profiles get claimed.

JW Maxx Solutions is part of a fine family of companies including Reputation Maxx, Enterate Ahora and Prensa Ahora. This leading reputation management firm offers comprehensive solutions for individuals, small businesses and corporations. For more information, visit

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