Scottsdale, AZ (PRWEB) January 29, 2014
Effective online reputation management and business branding are essential to survive in today’s business environment. The knowledgeable online reputation experts at JW Maxx Solutions understand this and share some trends and strategies for companies planning to augment their marketing efforts in 2014. These important marketing tips may boost sales along with a company’s credibility and a host of other benefits. Here are some trends to be aware of and tips to utilize for individuals and businesses in 2014.
1. Every Video Tells a Story
Video will continue to be a valuable mainstay in the digital marketing arena in 2014. Social media platforms including Instagram, Youtube and Vine did well last year and are predicted by online reputation experts to enjoy solid growth throughout 2014. The mobile app Vine allows users to create a brief video clip up to six seconds long and is ideal for busy people on the go. Video clips that do well are under a minute, as people’s attention spans grow ever shorter in the instant world of the Internet.
2. It’s Time to Go Mobile
Internet reputation management company JW Maxx Solutions has noticed an increase in clients asking about mobile marketing. For some businesses, mobile marketing will become the main focal point of their online marketing strategy. In fact, half of local Internet searches for products and services are completed on mobile devices. Therefore, 2014 may be the year for entrepreneurs and mid-sized businesses to tweak their marketing programs.
According to reputation expert Walter Halicki, CEO of JW Maxx Solutions, four out of five individuals have said that they received information about a product or service via social media including videos, Vines and other forms of mobile marketing.
JW Maxx Solutions is an Internet reputation management company that helps individuals and businesses improve their digital reputations. JW Maxx Solutions is part of a fine group of companies including Prensa Ahora and Enterate Ahora. For information on reputation management and social media services, visit JW Maxx Solutions at http://www.jwmaxxsolutions.com.