How Effective Online Reputation Management Benefitted Richard Sherman

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Seattle Seahawks cornerback Richard Sherman found himself in the middle of a storm of negativity after a brash postgame interview, but has used a number of online reputation management strategies to get back into fans’ good graces. JW Maxx Solutions examines how similar techniques can be applied to any online reputation.

JW Maxx Solutions

JW Maxx Solutions

Online reputation management is a critical aspect of any business strategy, and the experts at JW Maxx Solutions develop and implement reputation control tactics to suit each of its clients’ specific needs.

Football star Richard Sherman is providing the Internet with the latest example of why an effective online reputation management strategy is vital to anyone who is in the public eye.

The cornerback for the NFL’s Seattle Seahawks faced a wide range of online reactions after giving a controversial interview on the field immediately after a Super Bowl berth-clenching win on Sunday. Some of those reactions relied on racist stereotypes while others made assumptions about his lifestyle and personality off the field.

But Sherman responded as well as he could have – silencing critics and gaining a number of supporters. He’s picked up more than 300,000 Twitter followers since the interview, and has made sure to focus on positive reactions since the interview rather than engage with negativity.

Twitter isn’t the only medium where Sherman has protected his online reputation. The Stanford graduate also wrote a guest column on the NFL website TheMMQB.com to explain his postgame interview, and admitted to another major outlet that he was wrong in the tone and focus of his comments.

“It was loud, it was in the moment, and it was just a small part of the person I am,” Sherman wrote.

Sherman went to great lengths to manage his online reputation, furthering his personal brand by taking proactive measures to combat online negativity.

The online reputation management firm of JW Maxx Solutions uses many of the same tactics that Sherman utilized to boost its clients’ online presence, turning something negative into a positive for brands or going to great lengths to demonstrate that clients have learned from a lapse in judgment.

Online reputation experts like JW Maxx Solutions monitor what’s being said online and deflect negative press, while using its legal team to target the removal of fraudulent or confidential information.

“Focusing on as much positivity as possible is vital to every reputation management campaign,” said Walter Halicki, an online reputation expert and CEO of JW Maxx Solutions. “Creating positive buzz and taking action against false information when a publicity crisis occurs is the first step in repairing a damaged image.”

JW Maxx Solutions helps clients to maintain their web presence by creating the best online image possible. The online reputation experts at JW Maxx Solutions also specialize in repairing damaged online reputations through many of the same tactics used to create a positive image.

JW Maxx Solutions, a leader in online reputation management, is part of a family of companies that includes Prensa Ahora and Enterate Ahora.

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