Sales Momentum Helps Companies Improve B2B Sales Performance with Trigger Event Sales Coaching Software

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Sales Momentum, a leader in sales training programs, today announces the availability of its online sales coaching software. Developed in collaboration with Covocative, Inc., the online sales coaching software package helps B2B companies drive revenue by focusing on coaching Trigger Events.

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One way to build sales coaching into a company’s culture is providing sales managers with an online sales coaching package that connects their sales coaching efforts to a Trigger Event that has everyone’s attention and focus.

Sales Momentum, a leader in sales training programs, today introduces an online software package to help B2B companies improve sales performance.

Beyond its proven classroom sales coaching programs, Sales Momentum can now help companies institute sales coaching initiatives using its online software coaching that leverages the importance of Trigger Events to add focus and urgency to sales coaching. Sales Momentum’s online sales coaching software - residing on the Covocative platform - allows companies to institute sales coaching that is:

  •     Relevant and timely because it is tied to a Trigger Event that is a company priority
  •     Based on proven best sales practices built into the customized software
  •     Individualized for each salesperson and sales manager

B2B companies report they spend between $2,501-$5,000/year on training each salesperson according to a recent Accenture study. These companies also reported that simply spending money on sales training is insufficient. “Organizations need to reinforce the training and incorporate it into daily sales activities to yield higher payoffs.” Yet companies don’t.

According to Richard Ruff, Ph.D., co-founder of Sales Momentum, “Everyone believes sales coaching improves performance and drives revenue. But, sales managers often don’t have time to coach. That’s why sales coaching training initiatives do not succeed. But sales coaching does succeed when it meets two criteria. First, sales coaching is tied to a Trigger Event – like launching an important new product, implementing a rebranding effort, or implementing a merger/acquisition. Second, sales managers are provided with online sales coaching software that support the Trigger Event.”

The time, effort, and financial resources invested in the Trigger Event provide the focus and commitment necessary to ensure that sales coaching happens. "By riding the Trigger Event coattails - and providing online sales coaching software tailored to the Trigger Event - sales coaching can demonstrate value and then become part of the company’s sales culture,” says Janet Spirer, Ph.D., co-founder of Sales Momentum.

Take a product tour to learn more about the Sales Momentum online sales coaching software package - and see how your company can drive more revenue in 2014. You’ll see how companies can use Sales Momentum’s online sales coaching software package to support one type of Trigger Event – new product launches. Click here.

About Sales Momentum
For more than 30 years Dr. Richard Ruff and Dr. Janet Spirer – the founders of Sales Momentum – have worked with the Fortune 1000 to design and develop sales training programs that make a difference. By working with companies – such as UPS, Smith & Nephew, Textron, the Center for Creative Leadership, and Robbins & Myers – they have learned that today’s standard for a great sales force significantly differs from yesterday’s picture. Janet and Richard co-authored Mastering Major Account Selling and Parlez- Vous Business. They also publish the sales blog - Sales Training Connection. Richard co-authored Managing Major Account Selling and Getting Partnering Right. The books are available here.

Janet Spirer, Ph.D.
Principal, Sales Momentum
9280 E. Thompson Peak Parkway - Suite 36 - Scottsdale, AZ 85255
Tel: 480-513-0900

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Janet Spirer
Sales Momentum
+1 (480) 329-4182
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Janet Spirer
since: 10/2010
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