Groove Acquires Oomph Marketing

Acquisition allows for agency expansion and focus on brand strategy

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This
Oomph’s culture and expertise is a natural fit for our agency. We’ve often talked about partnering to enhance our client experiences and with Groove’s current growth trajectory, the acquisition makes sense.

Baltimore, MD (PRWEB) May 21, 2014

Groove, a Baltimore-based creative marketing, web design and development agency, today announced the acquisition of Oomph Marketing. The acquisition will allow Groove to expand the agency’s services to include brand strategy and development, multimedia experiences, and in-house production.

“Oomph’s culture and expertise is a natural fit for our agency. We’ve often talked about partnering to enhance our client experiences and with Groove’s current growth trajectory, the acquisition makes sense,” said Ethan Giffin, Groove CEO. “We’re excited to welcome the Oomph team and their clients to Groove. We are also excited for Groove’s clients to experience the talent Oomph brings to the table.”

Ray Bularz founded Oomph Marketing in 2009. The agency grew to two-dozen clients in its first year and became known for its distinct formula for reenergizing established brands and introducing new brands to the market. Oomph clients include Smiths Group, Skillforce, Red Hawk/RHOX, MedStar Health, and MECU.

“Walk into Groove’s office and you know there is something special there. What Ethan is doing is truly unique in Baltimore and I’m thrilled to be a part of it,” said Bularz. “I know that our combined efforts will offer clients more opportunities for standout creative, growth, and success.”

Bularz will join Groove as the Director of Brand Strategy, focusing on brand strategy and development. He will also consult with Groove clients on how to diversify their go-to-market strategy, both online and offline.

Groove partners with small to mid-sized companies focused on increasing their digital intelligence. The full-service agency offers e-commerce, inbound marketing and web design, in addition to branding and digital strategy.

Since moving into Little Italy’s former Fallsway Spring & Equipment Co. building in September 2013, Groove has hired nearly a dozen creatives and technologists. The agency is on track to be a 50-person organization by the end of the year.

About Groove
Groove, founded in 2007, is one of the nation’s premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to small and mid-sized businesses, ranging from eCommerce, web design, inbound marketing, and branding. The growing company was recently recognized nationally on the 2013 Inc. 5,000 list, as an Agency Post “Agency 100” and as a “Best Young Company to Work for” by turnstone. Groove is the only Magento Gold Solutions Partner in the tri-state area and has forged partnerships with some of the world’s leading software programs like HubSpot, Shopify, and Salesforce.com. To learn more about Groove, visit http://gotgroove.com.


Contact