Cast Aside Technology Stereotypes by Carrying Devices in Tattooed Leather with New OOUUFF Process

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OOUUFF allows backers to tattoo images in leather to create custom designed products on Kickstarter.

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With OOUUFF, you add your own creativity, making your leather bag or case exclusively yours and a perfect representation of your identity.

It isn’t news that consumers are very attached to their tech products and rely heavily on their phones, tablets and computers in their everyday lives. However, instead of allowing tech products to define the consumer, OOUUFF’s custom designs give owners the power to share their original and unique style with the fashion world by tattooing their photographic images to bags and cases for their devices. Currently in the middle of a Kickstarter campaign, OOUUFF hopes to help backers create personalized high quality leather products that are exclusively their own.

It has become the social norm for people to have their devices with them at all times, making technology a pivotal part of everyday life and a status symbol. With everyone owning smartphones, tablets and computers, owners aim to differentiate themselves from others by adding personal touches to their devices. Since each brand has different stereotypes associated with it, simply purchasing an iPhone versus an Android automatically categorizes the consumer. While the average iPhone user is a highly educated, tech-savvy and well traveled woman living in a city, Android owners are usually men located in rural areas that prefer functionality over sleek design. However, for those that do not fit into these stereotypes, OOUUFF offers owners a way to combat brand clichés.

OOUUFF offers high quality leather products that can be customized for each person. Using a patented embedding process, OOUUFF takes an image and tattoos them to the product. While other companies only print or paint the images on, OOUUFF puts images directly in the leather. Their unique process allows them to maintain the quality of both the picture and the leather, something that other companies have failed to achieve in the past. With OOUUFF, owners can show off their true personality through their phone wristlets, iPad cases, messenger bags, wallets and crossbody bags by tattooing their favorite images of their family, friends, places, artworks and sports teams directly in the leather.

“As college students, our lives are defined by our phones, tablets and computers, so we wanted to make sure our personality was showing, not a brand’s stereotype,” says one of the founders of OOUUFF, Sahen Uruchurtu. “With OOUUFF, you add your own creativity, making your leather bag or case exclusively yours and a perfect representation of your identity.”

With just 12 days left in its Kickstarter campaign, OOUUFF hopes to reach the $18,000 crowdfunding goal. As the only company in the world with the ability to tattoo images in products, OOUUFF’s patented embedding process creates exclusive high quality leather products that are completely original to the owner. By pledging to OOUUFF’s Kickstarter campaign, backers have the rare opportunity to share their personality and style with the world of fashion. Head to to support OOUUFF on Kickstarter, and be sure to connect on Facebook and Twitter @OOUUFF1.

OOUUFF was established by a team of business students from Hawai’i Pacific University that wanted to revolutionize the leather industry while providing quality products. Similar to tattooing an image into ones skin, their patented embedding process unites images into leather without altering its original form. To maintain their quality they use Full Grain Italian leather. Unlike leather products that have images printed, painted, or laminated on, their images are in the leather eliminating fading and peeling that typically takes place. To learn more about OOUUFF and their unique process visit

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Jessica Chesney
since: 10/2012
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