Whyoffashion Introduces India's First Open Fashion Project to Bring the World of Fashion to the World of Consumers

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Whyoffashion, based in Bangalore, introduces India's first open fashion project. It intends to bring fashion information to consumers and enable them to make informed choices while purchasing fashion.

whyoffashion

Whyoffashion

We studied a lot of the existing fashion content available for consumers. What we found was good information, but lack of simple expression. That sparked the origin of Whyoffashion, to provide users with a portal to fashion in simple expression.

Whyoffashion, based in Bangalore, introduces India's first open fashion project. The project is aimed to provide consumers with information on fashion, which will allow them to make informed choices while purchasing fashion. Grape5, the digital marketing partner of Whyoffashion, conducted a study, in which it found that only 7.3% of Indian fashion consumers purchase branded fashion. In a market perspective, out of 200,000 Cr per annum revenue of fashion in India, only about 15,000 Cr is branded.

Since the majority of the population of India has no access to information regarding the latest fashion, the average consumers go to non-organized retailers for their fashion needs. Whyoffashion is an open fashion project that brings consumers the latest fashion information. This helps consumers in making informed choices for their fashion needs from retailers across India.

Poulomi Banerjee, the Brand Manager at Grape5, the digital agency of Whyoffashion says, “We studied a lot of the existing fashion content available for consumers. What we found was good information, but lacking simple expression. This sparked the origin of Whyoffashion, to provide users with a portal to fashion in simple expression.” Whyoffashion, keeping the consumer in mind, created this open project, with principles of transparency, simplicity, and diversity.

The inclusiveness approach creates a community where people participate and share their view on style and fashion. Ever since its inception, the Whyoffashion project has gained good appreciation. The team believes that soon the project will be accepted globally.

About Whyoffashion:

Whyoffashion, based in Bangalore, India, is an open fashion project. It brings information on fashion inspirations to consumers, so that they make informed decisions while purchasing their fashion from retailers across India.

To know more about the Whyoffashion, the open fashion project, visit: http://www.whyoffashion.com/.

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