“After months of development, we are excited to introduce our fully automated Instagram endorsement feature, which we believe is the first of its kind in the endorsement industry.” Blake Lawrence, CEO, opendorse
Lincoln, NE (PRWEB) October 22, 2014
opendorse is changing the endorsement game once again. In 2013, opendorse released the athlete endorsement marketplace, a software platform, built in-house, designed to allow marketers and brands to quickly create, sign and activate endorsement deals with professional athletes through the popular social media website, Twitter. Last week, opendorse took these deals a step further by integrating Instagram, making them the first to offer quick, convenient and easy Instagram endorsements.
“With the growth of Instagram use among athletes, our brand users have been asking for an easy Instagram endorsement process,” said opendorse CEO Blake Lawrence. “After months of development, we are excited to introduce our fully automated Instagram endorsement feature, which we believe is the first of its kind in the endorsement industry.”
According to opendorse research, consumers are five times more likely to engage with an Instagram endorsement than a paid tweet. As sports sponsorship spending continues to grow ($45 billion globally), marketers are turning to social media to engage and activate sports fans. opendorse has previously catered to more than 8,300 professional athletes on Twitter spanning across the National Football League, and has now opened up the Instagram platform, which will allow marketers to reach the estimated 90 million active Instagram users.
The new feature simplifies the athlete-endorsement process, one known to be tedious and taxing, by allowing small businesses, agents, associations and other endorsers to build a campaign after searching and narrowing his or her chosen athlete. After choosing an athlete, the endorser can add the image, which will be featured in the endorsement. Once the image is uploaded, endorsers can type in a message then pick a date and time for publishing. To fit the nature of Instagram, an instant photo-publishing platform, endorsers are given the option for instant publishing as well. From there, the endorser can preview the deal, finalize it, and pay for it. For a visual look at how the feature works, visit opendorse’s recent blog post with more details and images.
opendorse, the athlete endorsement marketplace, allows brands to quickly engage in endorsement deals with professional athletes. Launched in April 2013, opendorse serves 2,500+ professional athletes, 800+ sports marketers and 350+ sports agents. With in-depth analytics on athlete marketing power, and direct access to athletes, opendorse users are able to activate and measure endorsement campaigns in minutes.
Since its inception in 2013, opendorse deals have created value for numerous users. It has become apparent that social media endorsements are much more than a low budget alternative to campaigns traditionally reserved to the biggest, most powerful brands in the market. Instead, brands of all sizes can now embrace the influence of professional athletes to reach and exceed goals pertaining to app downloads, product sales, raising awareness, and more.
For more information or to schedule a software demo, visit http://www.opendorse.com