Whyoffashion, an Open Fashion Project Introduces an Opportunity to Photographers, Bloggers, and the Common Folk, to Discuss Fashion

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Whyoffashion, India's first open fashion project provides photographers, bloggers, and common folk, an opportunity to contribute to the project by sharing their views and information regarding fashion.



Whyoffashion gives me a unique opportunity to express my views on fashion, and at the same time I get to read information from other contributors too.

Whyoffashion, based in Bangalore, is an open fashion project. It is the first of its kind in India. It aims to provide fashion information to the Indian consumers, so that they can make informed choices while purchasing fashion apparel, and accessories. It introduces an opportunity to photographers, bloggers, and other fashion enthusiasts to join the project and provide their contributions for it.

After studying the market for information on fashion, it was found that the Indian consumers don't seem to be influenced by the popular brands shown in media. Due to this, they spend their money on fashion at non-organized fashion outlets. To provide the common Indian fashion consumer with information on fashion, Whyoffashion intends to provide a platform where everything about fashion is easily accessible. Whyoffashion uses simple language in expression that could be understood by any average consumer.

Growing with the gradual success of the project, Whyoffashion introduces an opportunity for photographers and bloggers across the globe to provide their views and information on fashion. This opportunity enables them to share their thoughts on a platform that can be accessed by all the common folk.

It is found that many working professionals have a huge depot of fashion knowledge. But then, due to the lack of platforms to share this information they never attempt to give their views on a public forum. But, with Whyoffashion being an exclusive fashion project, any contributions of fashion information are appreciated.

Photographers, and fashion bloggers have so much information in store with respect to fashion. This is of course due to their professions. But Whyoffashion, also invites common folk who have something to share too. Jasneet, a contributor to the project says, "Whyoffashion gives me a unique opportunity to express my views on fashion, and at the same time I get to read information from other contributors too."

About Whyoffashion:

Whyoffashion, based in Bangalore, India, is an open fashion project. It brings information on fashion inspirations to consumers, so that they make informed decisions while purchasing their fashion from retailers across India.

To know more about this open project, visit: http://www.whyoffashion.com/.

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