OpticsPlanet, Inc. Donates $70,000 to Folds of Honor

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Through the company’s third annual ‘Operation Gift’ campaign, OpticsPlanet, Inc. supports military families by donating a portion of proceeds to Folds of Honor.

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We couldn’t do what we do for our military families without the support of organizations like this.

Folds of Honor, the nonprofit organization that provides educational scholarships to families of fallen and disabled service members, is pleased to announce that it will be the recipient of $70,000 from the ‘Operation Gift’ project in partnership with OpticsPlanet, Inc. Through the online cause-based program, a portion of sales from OpticsPlanet, Inc. from the 2018 holiday season are being donated to Folds of Honor.

“We couldn’t do what we do for our military families without the support of organizations like this,” said Folds of Honor Founder Major Dan Rooney. “We are incredibly grateful for the generous commitment. With OpticsPlanet’s donation, we will be able to make a difference in the lives of even more brave military families nationwide.”

Last year, the ‘Operation Gift’ campaign raised $63,500 in addition to supplies donations, and with this year’s new partnership with Folds of Honor, it set out to raise the bar even higher. Thanks to a loyal customer base, the company was proud to hit its new goal of $70,000. The donation is being broken down into the Folds of Honor general fund, school supplies, the children’s education fund and higher education scholarships.

“Since we started OpticsPlanet nearly twenty years ago, we have been honored to be a destination of choice for service members, veterans and their families,” said Director of Customer Acquisition and Retention at OpticsPlanet, Inc. Alessandro Minnocci. “It means so much to us to be able to run campaigns like Operation Gift and give back to these same heroes. Folds of Honor is an extraordinary organization, and we know they will be incredibly effective at using our support to make a meaningful impact in the lives of military families.”

Since 2007, the Folds of Honor Foundation has been committed to a singular, noble mission: to provide educational scholarships to spouses and children of America’s fallen and disabled service members. Its logo of the folded flag is a reminder of those who have paid the ultimate price for our freedom. For more information or to donate in support of a Folds of Honor scholarship, visit http://www.foldsofhonor.org.

About Folds of Honor
Folds of Honor is a 501(C)(3) nonprofit organization, rated a four-star charity by Charity Navigator, that provides educational scholarships to families of military men and women who have fallen or been disabled while on active duty in the United States armed forces. Folds of Honor educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, a PGA Professional and F-16 fighter pilot in the Air Force Reserves who served three tours of duty in Iraq, Folds of Honor is proud to have awarded nearly 20,000 scholarships in all 50 states and some US territories, including approximately 4,100 in 2018 alone. For more information or to donate in support of a Folds of Honor scholarship, visit http://www.foldsofhonor.org.

About OpticsPlanet, Inc.
Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. OpticsPlanet, Inc. serves demanding enthusiasts and professionals who are passionate about their jobs, serious about their recreation and devoted to their service. Currently offering over 1 million items from over 4,000 brands in over 500 specialty categories, OpticsPlanet, Inc’s wide selection of outdoor sporting goods, military and law enforcement gear, as well as scientific products and eyewear.

In 2018, the company was recognized for the 12th straight year by Internet Retailer Magazine as one of the top 200 e-retailers in the United States. OpticsPlanet, Inc. has also been recognized by Inc. Magazine as one of the top 5,000 fastest growing companies in the country.

Other stores in OpticsPlanet, Inc.’s portfolio include OpticsPlanet.com, Dvor.com– the world’s first members only store devoted to gear and Tactical-Store.com. For more information visit http://www.OpticsPlanet.com, and follow OpticsPlanet, Inc on Twitter, Instagram and Facebook.

Media Contact: Sarah Mellema | 312-888-2103 | sarah.mellema (at) kemperlesnik (dot) com

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