Ora R. Citron of Ora Citron Honored With the 2015 Five Star Wealth Manager Award

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Ora Citron named one of San Francisco East Bay’s outstanding wealth managers.

This award is like having a secret admirer. There’s the feeling of surprise that one’s efforts have been noticed.

“This award is like having a secret admirer. There’s the feeling of surprise that one’s efforts have been noticed. And because the noticing came from doing what I love to do — serving others — it’s very meaningful to me. It’s a gift that keeps on giving. It inspires me to continue joyfully on my path,” says Ora Citron.

Five Star Professional is pleased to announce Ora R. Citron of Ora Citron has been chosen as one of San Francisco East Bay’s Five Star Wealth Managers for 2015.

Five Star Professional partnered with Diablo magazine to recognize a select group of San Francisco Easy Bay-area wealth managers who provide quality services to their clients. Ora Citron will be featured, along with other award winners, in a special section of the November issue.

“While many think financial advisors are only about money, money is simply the end result of listening carefully and building an understanding of the client’s aspirations. We gain a view of what is most important in each person’s life, the emotional context for money, and investment choices that will work well. The best part is when a client realizes I am his or her advocate. Everything I do is designed to assist in creating the world the client wants. While we serve families and singles, we have a special appreciation for women experiencing life’s transitions — divorce, widowhood and retirement. Because the financial planning experience requires a substantially different approach for divorcees and widows, a special program has been created to meet their needs,” says Ora R. Cirton of Ora Citron.

The Five Star Wealth Manager award program is the largest and most widely published award program in the financial services industry. The award is based on a rigorous, multifaceted research methodology, which incorporates input from peers and firm leaders along with client retention rates, industry experience and a thorough regulatory history review.

“Based on our evaluation, the wealth managers we recognize are committed to pursuing professional excellence and have a deep knowledge of their industry. They strive to provide exemplary care to the people they serve,” says Dan Zdon, CEO, Five Star Professional.

Ora Citron’s Five Star award profile can be viewed here.

About the research process:

Now entering its 12th year, Five Star Professional conducts in-depth, market-specific research in more than 45 markets across the United States to identify premium service professionals.

Wealth manager award candidates are identified through firm nominations, peer nominations and industry qualifications, and then evaluated on 10 objective eligibility and evaluation criteria, including client retention rates, client assets administered, firm review and a favorable regulatory and complaint history.

Self-nominations are not accepted, and wealth managers do not pay a fee to be considered or awarded. The award is not indicative of the wealth manager's future investment performance. For detailed information on the Five Star Wealth Manager research methodology visit http://www.fivestarprofessional.com.

The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process*); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients; 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations.

Wealth managers do not pay a fee to be considered or awarded. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The award methodology does not evaluate the quality of services provided and is not indicative of the winner’s future performance. 2,261 San Francisco Easy Bay wealth managers were considered for the award; 183 (9% of candidates) were named Five Star Wealth Managers.

*To qualify as having a favorable regulatory and complaint history, the person cannot have: 1. been subject to a regulatory action that resulted in a suspended or revoked license, or payment of a fine, 2. had more than three customer complaints filed against them (settled or pending) with any regulatory authority or Five Star Professional’s consumer complaint process, 3. individually contributed to a financial settlement of a customer complaint filed with a regulatory authority, 4. filed for bankruptcy, or 5. been convicted of a felony.

For research methodology information visit http://www.fivestarprofessional.com.
Ora (Citron) is a registered representative with and securities and financial planning are offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC

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