Atlanta, GA (PRWEB) May 01, 2014
CLEARsmile, a new oral health device designed to replace the toothbrush, toothpaste, floss and mouth rinse, was inspired by the need to provide quality oral health care to those who suffer dexterity problems. Founder and creator Dr. Igor Reizenson imagined the CLEARsmile device after spending his residency program at the Veterans Hospital of Western New York. He was saddened to find a lack of attention to oral health in this fragile group, and asked himself what a device would look like that would be small and physically easy to use. The recent blog post from CLEARsmile points out some recent statistics that reinforce the need for a device like CLEARsmile.
The new blog post references a story in the New York Times that points out stats released from the Association of State and Territorial Dental Directors, the Kansas Bureau of Oral Health, and others, that point out the challenges and failures that nursing homes face when it comes to oral health for the elderly.
“I designed CLEARsmile to help the most vulnerable segments of our population,” said Dr. Reizenson. “The elderly, as well as young children or people with braces, face unique challenges when it comes to oral health, and CLEARsmile was designed to make it easy to take care of your mouth. The device also appeals to the general public who are sick of spending their money on disposable toothbrushes and other oral heath tools. Everyone can benefit from the convenience, speed and effectiveness of CLEARsmile!”
The biggest challenge CLEARsmile faces is funding. According to a study done by a Harvard Business graduate, getting CLEARsmile to the prototype stage will cost about $750,000. To raise the necessary funds, Dr. Reizenson has turned to the crowd-funding site, Indiegogo.com. Crowd-funding enables people with a great business idea to ask the general public for the funding they need to set up or expand. The business sets a target for the money it needs to raise and explains how it will use the cash. People can then make pledges for small amounts of money in return for a reward if the target is reached.
“Please be a part of getting this device into the marketplace by participating in the CLEARsmile project crowd-funding campaign on http://indiegogo.com starting on July 14, 2014,” Reizenson said.
About Dr. Igor Reizenson:
In 2001, Dr. Reizenson received his DDS (Doctor of Dental Surgery) from the State University of New York at Buffalo School of Dental Medicine. He then advanced to the prestigious General Practice Residency Program at Veterans Hospital of Western New York. In 2007 Dr. Reizenson was recognized by the History Channel's "Modern Marvels" as one of America's top 25 inventors of the year for a patented oral hygiene device called ClearSmile. He is the founder and CEO of ClearSmile LLC. Dr. Reizenson is a long standing member of the American Dental Association, as well as the Georgia Dental Association.