(PRWEB) May 23, 2014
Caduceus Medical Group, an Orange County CA primary care and specialty medical group, receives national recognition for innovative online review policies. Gregg DeNicola MD, Caduceus CEO, was interviewed for an article in the Wall Street Journal regarding the proliferation of online review sites in medicine. Dr. DeNicola was quoted because of Caduceus’ innovative strategy to embrace the review sites and to engage with patients that may be expressing negative feedback online. As one of the only remaining locally owned and managed medical groups in Orange County, providing the ultimate patient experience is critical for Caduceus Medical Group to continue to grow and thrive in the communities served.
Said Dr. DeNicola: “When we first became aware of patient review sites, we did what anyone would do, we just ignored it. Then new patients were actually canceling appointments because of reviews and we realized this could be more serious than we thought. At that point our practice made a conscious decision to embrace online reviews. Our website asks patients to relate their experiences. Staff members contact patients who have positive things to say, or who respond positively to in-office surveys, and invite them to comment on sites that include reviews of doctors, such as Yelp. Also, our staff monitor review sites daily and respond to negative reviews. Commenters are invited to contact the office about their problem to facilitate a resolution.”
Dr. DeNicola says new patients are now coming to the practice because of positive online reviews, particularly with many people newly insured through the Affordable Care Act. The review sites are "helping us a lot," he says. "When we decided to quit ignoring it and embraced it, it totally changed the game. I encourage other physicians to do the same."
Caduceus Medical Group is a community based multi-specialty medical group practice and management services company. Caduceus Medical Group is owned exclusively by doctors and features a unique business model that keeps it independent from interference by health plans or hospitals. Step into the Caduceus Medical Group lobby and notice the difference right away. Patients are immediately greeted by assistants with computer tablets that confirm appointments and offer complimentary espresso drinks or bottled water. Not having an appointment is not a problem as walk-ins and urgent care patients are always welcome. Caduceus Medical Group offers easy communication with staff who can answer medical questions including internet access to physicians and a smartphone app for additional access for patients. The Caduceus website is patient friendly for appointment setting, full of patient educational resources, and archives their informative monthly e-newsletter.
Patients choose Caduceus Medical Group because they value their health, time, and a medical practice that supports their right to the best in care with access to all.
For more information contact:
Director of Marketing and Patient Relations